Consumer demand for mortgage advice receives New Year boost

· Unbiased.co.uk’s latest Advice Drivers report highlights almost 7,000 consumer requests for details of local whole of market mortgage advisers in January, increasing by 50% on January 2009

· 43% of enquiries for mortgage advisers are looking for first-time buyer advice

· 30% of consumers are searching for details of whole of market mortgage advisers who specialise in remortgage advice

Latest figures from Unbiased.co.uk, the professional advice website, reveal almost 7,000 consumers looked for details for a whole of market mortgage adviser this January, resulting in a 50% increase compared to January 2009.  After a turbulent previous year in the housing market, this increase in consumers searching for whole of market advice points towards an increased number now looking to remortgage or thinking about entering the property ladder in 2010. 

Those looking for first time buyer advice were topping the table, with 43% of those carrying out a search looking for a whole of market mortgage adviser who specialises in first time buyer mortgages. Almost a third (30%) of all searches on the ‘find a mortgage adviser’ search were by consumers looking for remortgage advice in January. 

Karen Barrett, Chief Executive of Unbiased.co.uk, commented: “Even though the base rate still remains low, some lenders have started to increase their mortgage rates.  It appears that a combination of this and an increasing number of mortgage products on the market has resulted in a large proportion of homeowners to review their mortgage to see if they could remortgage to a better deal.

“It is encouraging to see first time buyers approaching the property market with renewed vigour this year, and investigating their mortgage options despite the market remaining volatile.  It appears many now feel they are in a position to investigate what’s on the market and take the first steps by seeing a whole of market mortgage adviser to advise them on their mortgage options.

“It is essential that first time buyers and also those remortgaging seek advice to ensure they are making the best decisions for their individual circumstances. Only a whole of market mortgage adviser can give you advice on products from across the market, which suits your individual needs and financial position.  You can visit Unbiased.co.uk to find a qualified, local whole of market mortgage adviser who can guide you.”

The average top ten Mortgage Advice Drivers in January 2010 were as follows:

 

 

Top Ten Mortgage Advice Drivers: January 2010

Requests for a whole of market mortgage adviser

% of total

1

First time

43%

2

Re-mortgage

30%

3

Residential

20%

4

Buy-to-let

13%

5

Equity release

8%

6

High loan to value

7%

7

Self employed

7%

8

Sub Prime

3%

9

Flexible

3%

10

Commercial

2%

 

The report is compiled on a monthly basis from comprehensive data collected as a result of individual consumer selections made when requesting details of a local mortgage adviser through Unbiased.co.uk.  Consumers can carry out a confidential and free search to find a whole of market mortgage adviser near them by going to Unbiased.co.uk

ENDS

 

For further information on Unbiased.co.uk, the professional advice website pleases contact:

 

Karen Barrett, Chief Executive

Anna Schirmer / Anna Moulds / Charli Scouller

Unbiased.co.uk

Lansons Communications

020 7833 3131

020 7294 3682

 

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Notes to Editors

 

Unbiased.co.uk, the professional advice website

Unbiased.co.uk is the free and confidential UK-wide search service matching consumers with the most appropriate local professional advisers for their needs.  In 2008, Unbiased.co.uk fulfilled over half a million searches for local, professional advice. 

 

The portal currently houses three professional advice searches: ‘find an IFA’, ‘find a mortgage adviser’, and ‘find a solicitor’, and is inviting accountants to sign up for its ‘find an accountant’ service.  These searches enable consumers to find relevant professional advisers by postcode, area of specialism and payment method, amongst other options. 

IFA Promotion, the organisation behind Unbiased.co.uk, is now in its 20th year, and was set up to promote the benefits of independent financial advice to the consumer. 

Unbiased.co.uk’s product provider sponsors

 

AEGON Scottish Equitable

Lockton

Alliance Trust

Lutine Assurance Services

Aviva

MetLife

AXA Life

National Savings & Investments

Bright Grey

Opinium Research

Canada Life Ltd

Prudential

Cardif Pinnacle

Royal London 360°

The Children’s Mutual

Scottish Life

Clerical Medical Investment

Scottish Widows Plc

Friends Provident

Standard Life Assurance Company

Invesco Perpetual

Sun Life Financial of Canada

J.P. Morgan Asset Management

Zurich Intermediary Group

Legal & General

 

 

Registered Office: Unbiased.co.uk is the consumer brand of IFA Promotion Ltd, 90 St. Vincent Street, Glasgow G2 5UB. Registered in Scotland: No. 114606

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