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· After an unstable year in the property market, Unbiased.co.uk’s latest Advice Drivers report highlights over 70,000 consumer requests for details of local whole of market mortgage advisers in 2009

·  First time buying and re-mortgaging most popular advice areas

After a chaotic year which saw the credit crunch emerge into a full blown recession, property prices plummet, lenders tighten their criteria, and mortgage borrowers befuddled – latest figures from Unbiased.co.uk, the professional advice website, reveal that over 70,000 consumers sought guidance from a whole of market mortgage adviser in 2009.

First time buying held the top spot as the most popular advice category, accounting for an average of 40% of consumer enquiries for the whole year.  The second most popular advice category was re-mortgaging, with an average of 32% of searches being made in this area in 2009.  Across the year there was a spike in consumer mortgage enquiries in the first three quarters, when competitive mortgage deals were hard to come by, and enquiries stablised in the final quarter as the housing market has shown signs of recovery.   

Karen Barrett, Chief Executive of Unbiased.co.uk, commented: “2009 was undoubtedly a volatile year, but it is encouraging to see that when there is turbulence in the housing market; consumers seek advice from the experts – as demonstrated from our Advice Driver statistics.  However, it is essential that consumers continue to seek advice regardless of the state of the property market, to ensure they are making the best decisions for their individual circumstances. 

“Only a whole of market mortgage adviser can give you advice on products across the market, which suits your individual needs and financial position.  You can visit Unbiased.co.uk to find a qualified, local whole of market mortgage adviser who can guide you.”

The average top ten Mortgage Advice Drivers in 2009 were as follows:

The report is compiled on a monthly basis from comprehensive data collected as a result of individual consumer selections made when requesting details of a local mortgage adviser through Unbiased.co.uk.  Consumers can carry out a confidential and free search to find a whole of market mortgage adviser near them by going to Unbiased.co.uk. 

ENDS

For further information on Unbiased.co.uk, the professional advice website pleases contact:

Sign up to Unbiased.co.uk’s unique Professional Connections service, allowing IFAs, mortgage brokers and solicitors to find and link up with other professional advisers across the UK to expand their current business network.

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Notes to Editors

Unbiased.co.uk, the professional advice website

Unbiased.co.uk is the free and confidential UK-wide search service matching consumers with the most appropriate local professional advisers for their needs.  In 2008, Unbiased.co.uk fulfilled over half a million searches for local, professional advice. 

The portal currently houses three professional advice searches: ‘find an IFA’, ‘find a mortgage adviser’, and ‘find a solicitor’, and is inviting accountants to sign up for its ‘find an accountant’ service.  These searches enable consumers to find relevant professional advisers by postcode, area of specialism and payment method, amongst other options. 

IFA Promotion, the organisation behind Unbiased.co.uk, is now in its 20th year, and was set up to promote the benefits of independent financial advice to the consumer. 

Unbiased.co.uk’s product provider sponsors

Registered Office: Unbiased.co.uk is the consumer brand of IFA Promotion Ltd, 90 St. Vincent Street, Glasgow G2 5UB. Registered in Scotland: No. 114606

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