Number of consumers seeking mortgage advice rises 24% in first half of 2010

  • Signs of a recovering mortgage market grow as unbiased.co.uk generates over 45,000 high quality leads for mortgage advisers in H1 2010
  • Unbiased.co.uk urges mortgage advisers to increase focus on their marketing activity to benefit from the surge in mortgage advice enquiries

Despite ongoing worries over the state of the British economy, green shoots of recovery have set a firm foothold within the mortgage market. In the first half of this year, unbiased.co.uk, the professional advice website, recorded a 24% increase for consumers looking for advice from a whole of market mortgage broker, compared to the same period in the previous year.

Unbiased.co.uk, which hosts a ‘find a mortgage adviser’ search on its website, received over 45,000 enquiries for mortgage advice in H1 2010, with first time buyer advice coming top of the enquiries received. The first half of 2009 in comparison, saw just over 36,000 enquiries for a whole of market mortgage adviser.

Karen Barrett, Chief Executive at unbiased.co.uk comments: “The mortgage market has undoubtedly had a tough couple of years. We have seen lenders drastically restricting their lending criteria or going out of business altogether, all while interest rates have remained at a historic low. And with consumers losing confidence in the housing market and unable to get mortgages, advisers of course have suffered from this downturn too.  Over the last six to twelve months however, there has been more and more good news about the mortgage market.  We have seen providers re-enter the higher loan to value market, more competitive deals to new and existing borrowers are re-appearing and new providers are entering the market.

“In parallel to these positive moves within the industry, consumers have started re-gaining their confidence in the housing market. Our latest statistics are a very clear sign that it is not just the market that is on the way to recovery but that consumers are back, actively seeking to explore their mortgage options. We believe that the tumultuous period we have been through have led to more people seeking expert advice on their mortgages rather than going it alone, a very positive sign for consumers and  mortgage advisers alike. Now is the time for mortgage advisers to up their marketing activity to be at the forefront of this regained consumer confidence.

Unbiased.co.uk generates leads to its mortgage adviser database by matching consumers with the most suitable adviser on its ‘find a mortgage adviser’ search. Consumers are able to search the database by postcode, mortgage advice specialty, qualifications and payment options, ensuring the list of advisers presented to them is as relevant as possible, leading to high quality leads to its registered mortgage advisers.

For more information on advertising on the ‘find a mortgage adviser’ service please visit www.unbiased.co.uk/find-a-mortgage-adviser/adviser/advertise.

For a limited time only we have a 20% discount to upgrade your entry - £199+VAT per annum or £19 + VAT per month compared to the standard price of £249 + VAT per annum. Upgrading your advert allows you to display you email and weblinks and to log into your own online account in order to track consumer activity on your entry. Please quote discount code FAMA20. 

ENDS

Karen Barrett, Chief Executive, unbiased.co.uk: 020 7833 3131

Anna Schirmer/Anna Moulds/Charli Scouller, Lansons Communications: 020 7294 3682

For expert commentary or case studies from over 150 media-friendly IFAs, journalists should visit www.unbiased.co.uk/bluebook.

Twitter: @unbiased_co_uk

LinkedIn: Unbiased.co.uk - Online networking for professional advisers

About unbiased.co.uk, the professional advice website

The unbiased.co.uk portal is a free and confidential UK-wide search matching consumers with local professional advisers: ‘find an IFA’, ‘find a mortgage adviser’, and ‘find a solicitor’, and is currently inviting registrations for its ‘find an accountant’ service.  These searches enable consumers to find professional advisers by postcode, area of specialism, qualification and payment method. In 2009, unbiased.co.uk fulfilled half a million searches for local, professional advice. 

IFA Promotion, the organisation behind unbiased.co.uk, is now in its 21st year, and was set up to promote the benefits of independent financial advice to consumers.  IFAP is sponsored by the following companies:

AEGON

J.P. Morgan Asset Management

Alliance Trust

Legal & General

Aviva

Lockton

AXA Life

Lutine Assurance Services

Bright Grey

MetLife

Canada Life Ltd

Opinium Research

Cardif Pinnacle

Prudential

The Children’s Mutual

Royal London 360°

Clerical Medical Investment

Scottish Life

Ecclesiastical Investment Management Ltd

Scottish Widows Plc

Friends Provident

Standard Life Assurance Company

ICM Research

Sun Life Financial of Canada

Invesco Perpetual

Zurich Intermediary Group

 

Registered Office: unbiased.co.uk is the consumer brand of IFA Promotion Ltd, 90 St. Vincent Street, Glasgow G2 5UB. Registered in Scotland: No. 114606

 

Press Release Archive

2011 2010
2009