Who are unbiased.co.uk?
Unbiased.co.uk is the portal for finding local, professional advice in the UK. We currently offer free and confidential search services for consumers and businesses to find a local independent financial adviser (IFA), a local mortgage adviser or a local solicitor. The unbiased.co.uk portal is run by IFA Promotion Ltd, which was formed in 1989 to promote the benefits and accessibility of independent financial advice to consumers and businesses. We have a strong track record since launching our 'find an IFA' online search in 2000. Last year alone we helped match over half a million consumer and business searches up with relevant professional advisers in their local area
Unbiased.co.uk promotes professionals on its site in a number of ways:
- Online and offline PR – over 7,000 pieces of positive media generated in 2008
- Online advertising campaigns – dominating the top ranking advertising for relevant terms that consumers searching may enter when looking for advice online
- Natural optimisation – ensuring all the valuable editorial content and information on our website is optimised so that we rank highly on the non-paid for listings of popular search engines
- Providing white label versions of our searches – click here to view the sites that currently run versions
- Links from other sites into unbiased.co.uk – due to our demonstrable success in matching consumers to advisers in a safe, confidential way where the consumer stays in control. We have been able to secure hundreds of links into our site from other third parties including the FSA (Financial Service Authority), citizens advice bureaux, financial product providers, consumer portals and news sites
To visit our find an IFA service at unbiased.co.uk and experience how we put consumer in touch with advisers click here.