Sponsor benefits

IFA Promotion (IFAP) has been running for over 20 years and promotes the benefits of independent financial advice to consumers and businesses.  Our aim is to help people confidentially search for details of local member IFAs by using our 'Find an IFA' searches.  Annually we fulfill around 500,000 such requests for details of local IFAs via our online searches running on www.unbiased.co.uk and partner sites.  We currently have around 8,000 member IFA branch addresses on our database UK-wide.

IFAP provides co-branded versions of its 'Find an IFA' search to around 60 leading websites including web portals, financial trade bodies, search engines, financial product providers and newspapers - including Financial Times, the Guardian, MSN, Orange, Clerical Medical, Norwich Union and AIFA.

Sponsors of IFAP are highly regarded by members of the IFA community, as they recognise that IFAP's campaign to highlight the benefits of independent financial advice can only benefit their community. And subsequently sponsors of IFAP are viewed to be supporting IFAP's consumer campaign.  Not only does it have reputational benefits in the IFA world but also has benefits in the media as journalists can see that our sponsors are supporting the consumer campaign that promotes independent financial advice.  Each year IFAP helps generate around 7,000 pieces of consumer and trade media promoting the gold standard of advice.

Click here to find out what IFAP is doing for the industry