Independent Voice market research

IFA Promotion has partnered with Opinium Research to provide a new premier research panel of IFAs and consumers called ‘Independent Voice’. Independent Voice will be one of the most representative and responsive panels of its kind, giving unparalleled access to the views of IFAs across the country and the ability to compare and contrast these views with those of the public. All of IFAP’s member IFAs have been exclusively invited to join the panel.

As a sponsor of IFAP, you will be able to commission research through Independent Voice, helping you to gain insight into the needs of the end consumer and the detailed requirements of an IFA audience when it comes to product development and marketing.

Independent Voice will run monthly omnibus surveys that will automatically pose identical questions to the IFA community and also to a representative sample of UK adults.  You can also commission ad hoc bespoke surveys with IFAs only and IFAs and consumers in tandem.  In addition, regular report data will be available to Independent Voice members allowing them to tap into peer group thinking and the views of consumers on issues and products.

Opinium Research is a full service marketing research agency offering a range of specialist panel and research services. For further details contact matthewwebster@opinium.co.uk.