White-label 'find a media IFA' search

IFAP has a search for journalists called ‘find a media IFA’.  This search is the white-label offering of the service provided by the Bluebook online.  The search contains the details of around 150 of our member IFAs that are happy to provide informed comment and case studies for the media. 

The white-label ‘find a media IFA’ search typically sits in the media zone of our sponsors’ website.  This is a useful tool for journalists and having it on your site means that journalists can find the most appropriate media IFA to provide informed commentary and case studies without leaving your brand environment.

Many sponsors also mention their ‘find a media IFA’ white-label search on their press release to encourage journalists to use sponsor versions of the service to source informed commentary from media IFAs that they know have already received their press releases.  Once in the sponsors’ media environment, the journalist can also pick up on any press release or media messages.

Below is our co-branded search on Headline Money’s website:

Click here to see the full list of sites that carry our ‘Find a Media IFA’ search: