White-label 'find an IFA' search

IFAP's consumer facing 'Find an IFA' search is currently run on around 60 different sites including high profile news sites, portals and product provider websites.  The search enables consumers to identify IFAs in their local area i.e. within their postal code area or make a more detailed search by areas of expertise, qualifications or preferred payment options.  The search is confidential; consumers are not required to provide their personal details; and the decision whether to proceed and contact the local IFAs they have identified rests firmly in their hands.

We are able to co-brand our search for your website using an i-frame, which is a HTML tag that makes it very simple for us to embed the 'Find an IFA' search inside your website template which ensures the page keeps the look and feel of your site.  This means that the consumer gets a seamless experience and still remains within the context of your site. 

It is an extremely useful tool to offer visitors to your site and shows that your company is supporting the gold standard of financial advice: independent financial advice.  Please see the images below to see a site that we currently provide co-branded search for:

Our partner sites use the search for a number of reasons:

• Its reliability
• Its ease-of-use for consumers
• It adds value to the site's existing editorial content and can act as a consumer 'call to action'
• It shows support for the IFA distribution channel

Click here to see the full list of sites that carry our ‘Find an IFA’ search

Promoting your White-label ‘find an IFA’ search

Once you have the ‘find an IFA’ search on your site, you will want to drive traffic to it. The simplest way this can be done is to place it in a prominent place within the site which is easy for consumers and IFAs to find. Making it easier to find will not only increase the number of leads referred to member IFAs from your site (consumers do tell member IFAs how they found them) but the IFA distribution channel will see that your brand is supporting them. We have found that the most effective place for sponsors to place the white-label search, for high volumes of searches, is to place it in as many areas as possible, but particularly in the product areas that focus on pensions and investments.

Secondly, you can use the boiler plate we have created below in your consumer facing communications to raise awareness of the white-label ‘Find an IFA’ search on your site and drive traffic directly to it