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How we promote your business

Unbiased.co.uk provides a high profile IFA search facility for UK consumers. The combination of having around 90% of IFAs in the UK registered with Unbiased.co.uk’s ‘find an IFA’ service and a detailed search form means that not only are we able to match consumers with a highly matched list of IFAs but also provide member IFAs with high quality leads.

How we promote Unbiased.co.uk

In the past 12 months over 500,000 searches have been carried out on unbiased.co.uk’s ‘find an IFA’ searches, and www.unbiased.co.uk receives an average of up to 60,000 unique visitors a month (WebTrends).  

Unbiased.co.uk generates visitors to the site in a number of ways.  Over 2 million keywords and terms are advertised on popular consumer search engines such as Google, Yahoo and MSN. The site is also fully optimised to generate traffic from the natural rankings or non-sponsored listings on those same search engines.

Unbiased.co.uk also generates online and offline media coverage, positioning IFAs and the advice process in a positive light which typically includes the website address as a call to action for its readers.  In 2008 unbiased.co.uk generated around 7,000 pieces of positive editorial in national, trade and online publications.  The value of this media coverage (on an equivalent advertising basis) exceeds £46 million (Panarc).

In addition, Unbiased.co.uk runs 60 white label 'find an IFA' searches on high profile partner consumer sites including: www.aol.com, www.ft.com,  www.guardian.co.uk, www.msn.co.uk, www.orange.co.uk, www.telegraph.co.uk, www.thisismoney.co.uk, www.timesonline.co.uk and www.tiscali.co.uk.

How we promote your company

We know consumers want to find an IFA, local to where they live or work, who can advise on their particular personal finance need and they want to conduct their research online.

Our search allows consumers to find an IFA that closely matches their requirements – allowing them to search by location, advice area, payment option, whether the adviser has web and email links, adviser qualifications and gender of adviser. This allows consumers to identify the adviser they wish to do business with, in turn ensuring that when the enquiry finds its way through to the IFAs registered on unbiased.co.uk there is a high chance of business being transacted.  Our member IFAs tell us that 76% of leads result in business being written (Consensus, 2008).  An independent study (Orchestra/Consensus) found that unbiased.co.uk’s activity generated up to £98 million total commission income for member IFAs.

How we promote your company to businesses

Unbiased.co.uk has recently created its Professional Connections service which enables professional advisers from a range of specialist advice sectors to enter into mutually beneficial joint ventures both locally and throughout the UK.  Extra business and quality referrals can be generated by collaborating with professionals including solicitors, accountants, mortgage advisers and IFAs outside your current professional network.  IFAs subscribing to the enhanced advertising package are eligible to display their profile on the Professional Connections service.