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Has your New Year's resolve fizzled out already?

 

For immediate release                                                                26^th January 2004

 HAS YOUR NEW YEARS RESOLVE FIZZLED OUT ALREADY?

        Nearly half of 2004s resolutions havent even lasted the month

        Men are more likely to stick to their guns than women

 Just one month on from New Years Day, over 4 million (44%) of the UK adults who embarked upon 2004 with a New Years resolution will have already seen their good intentions fall by the wayside, according to research* from IFA Promotion, the organisation promoting the benefits of independent financial advice.

The research, conducted by independent research agency, BMRB*, on behalf on IFA Promotion, shows that:

• This year 7 million UK adults made a New Years resolution, over three million admitting it was the same as last year. 
• This years popular resolutions including giving up smoking (25%), being healthier (23%) and improving finances (51%).
• Men actually show more commitment to their resolutions with over two thirds (69%) lasting longer than a month compared with less than half (49%) of women.

However without the support of expert advice and planning these financial resolutions may fall at the first hurdle; and become a good intention that, once again, failed to last.

David Elms, CEO of IFA Promotion, commented, The start of a new year provides the perfect impetus to improve your financial situation. Millions of people started the year with good intentions but lack staying power.  An IFA could increase their chances of making this years financial resolutions a success.

To help you keep your financial resolutions throughout 2004 contact a local IFA by calling the IFA Promotion hotline on 0800 085 3250, or visit www.unbiased.co.uk/getsaving for IFA Promotions new Join the Saving Revolution guide, looking at why we need to save, how you can budget to save more and options for where to put any extra money.

     For further information please contact:

David Elms                                               Liz Willder/Chloe Merriman

Chief Executive                                        Lansons Communications

IFA Promotion                                          020 7294 3677 / 020 7294 3681

020 7833 3131

 For expert comment or case studies from over 200 media-friendly IFAs, journalists should call IFA Promotions Media Services hotline on 020 7294 3682 or search online in Media Services at www.unbiased.co.uk

 1.  Independent Financial Adviser Promotion

IFA Promotion was established in 1989 to promote the value and accessibility of independent financial advice to the public.  It represents over 10,000 firms of independent financial advisers across the UK and is sponsored by 26 leading financial institutions. In 2003, over 330,000 consumers and businesses used IFA Promotion to find local independent financial advice.

IFA Promotion believes Independent financial advice should be:

        Affordable.  The option to take independent financial advice should be available, by right, to all - not just the wealthiest in society.

        Convenient.  IFAs should be available in the location of the consumers choice, wherever they live in the UK.

        Transparent.  It must be clearly transparent to consumers who is able to offer independent financial advice and who is not.

2.      Independent Financial Adviser Promotions sponsors

AXA	National Savings & Investments
Bright Grey	Norwich Union Life
BUPA	Old Mutual Asset Managers
Canada Life	Prudential
Childrens Mutual	Scottish Equitable Plc
Clerical Medical Investment Group	Scottish Life
Eagle Star	Scottish Mutual Assurance Plc
Friends Provident	Scottish Provident
GE Life	Scottish Widows Plc
GMAC Residential Funding	Selestia
INVESCO Fund Managers Ltd	Standard Life Assurance Company
Legal & General	Skandia UK Group
Mortgage Express	Zurich Life Assurance Company