IFA Promotion provides best value yet for IFA members and sponsors
For immediate release 5th October 2005
IFA PROMOTION PROVIDES BEST VALUE YET FOR IFA MEMBERS AND SPONSORS
- IFAP annual press coverage for 2004-2005 valued at over 7 million by independent media evaluation agency
- Every
The value of positive media coverage generated by IFA Promotion, the organisation promoting the benefits of independent financial advice, from June 2004 to May 2005, was over 7 million* the highest yet in IFAPs 16 year history and an increase of almost 60% on the previous year. This independent analysis was carried out by media evaluation agency, Panarc International and clearly demonstrates the value of IFAPs service to both its member IFAs and sponsors.
The report also reveals that each adult in the
Major mention of IFAs, the need for financial planning and the importance of getting independent financial advice
How easy it is to find an IFA and the IFAP consumer Find an IFA hotline (0800 085 3250) and web address www.unbiased.co.uk
The TaxAction Campaign 2005 outlining the amount of tax we waste individually and as a nation and how an IFA can help featuring the microsite www.taketaxaction.co.uk
A total of 2,946 editorial articles were generated across an array of national, regional, trade, online and broadcast media over the period June 2004 to May 2005 up a third since this time last year. Given the ambivalent attitude to financial services in some areas of the press it is also encouraging to note that nine out of ten (94%) pieces were evaluated as positive.
It is clear that online sites have become an increasingly important media tool, and one that IFAP has embraced, with 339 pieces of coverage generated in the last year, compared to just 38 items in 2003-2004.
David Elms, Chief Executive of IFA Promotion comments, Promoting the benefits of independent financial advice and providing a valuable service to our member IFAs is the ultimate goal of everything we do. This report is an integral part of our overall evaluation process. The Panarc report shows some excellent results and clearly demonstrates the result of our continuous efforts to raise the profile and strengthen the voice of our IFA members. Since depolarisation our role has been more important than ever, and we are extremely pleased to be delivering our key messages so effectively.
Elms concluded, Every year our target is to build on previous successes and deliver increased value to our stakeholders. With the recent launch of our dedicated mortgage IFA site, www.impartial.co.uk and our continuously evolving PR programme, we aim to deliver even great value for IFA members over the coming year.
- Ends
*Independent Analysis by Panarc International in August 2005
For further information please contact:
Chief Executive Lansons Communications
IFA Promotion 020 7294 3681 / 020 7294 3674
020 7833 3131
For expert comment or case studies from over 200 media-friendly IFAs, journalists should call IFA Promotions Media Services hotline on 020 7294 3682 or search online in Media Services at www.unbiased.co.uk
1. Independent Financial Adviser Promotion
IFA Promotion was established in 1989 to promote the value and accessibility of independent financial advice to the public. It represents around 9,000 firms of independent financial advisers across the
IFA Promotion believes Independent financial advice should be:
Affordable. The option to take independent financial advice should be available, by right, to all - not just the wealthiest in society.
Convenient. IFAs should be available in the location of the consumers choice, wherever they live in the
Transparent. It must be clearly transparent to consumers who is able to offer independent financial advice and who is not.
2. Independent Financial
National Savings & Investments | |
Abbey | New Star Investment Funds |
AXA Life | |
Old Mutual Asset Managers ( | |
BUPA Health Services | Prudential |
Canada Life Ltd | Scottish Equitable Plc |
The Childrens Mutual | |
Clerical Medical Investment | |
Friends Provident | |
GE Life | Skandia UK Group |
GMAC Residential Funding | Southern Pacific Mortgage Limited |
INVESCO Fund Managers Ltd | Standard Life Assurance Company |
Legal & General | |
London Mortgage Company | |
Mortgage Express |