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National IFA says new IFAP opportunity is a 'no-brainer'

 

         Ashley Law to encourage all its members to sign up to IFAP’s new online marketing package

         Within a week of launch over 100 IFAP members have already signed up

         Sign up at www.unbiased.co.uk or call 0870 325 9020 to stand out online for less than 65p a day

 

Just a week since launch, IFA Promotion’s (IFAP) online marketing package has been inundated with interest from member IFAs, and already 102 IFAs have signed up to enhance their individual online search entries.  Ashley Law today became the first national IFA to confirm it would be recommending all its members sign up to IFAP’s added value service which, for just 65p a day, enables members to stand out to potential new clients searching for advice online via over 45 financial websites.

 

Jock Cassidy, Director at Ashley Law, commented, "Signing up for IFAP's new online service commercially is a no-brainer - one conversion a year should cover the cost several fold.  This initiative is also a golden opportunity for Ashley Law to promote its fervent belief in the independent brand especially after depolarisation comes into effect.  We’re aiming to have over 30 branches registered for the online facility by the end of August and another 40 plus by the September deadline."

 

David Elms, Chief Executive of IFA Promotion, said, “We’re delighted by the level of initial interest we’ve received from IFA members, which is quickly converting into take-up for IFAP’s new added value service.  It’s particularly encouraging to see a leading national IFA like Ashley Law being so quick to recognise the serious marketing advantage which this package can offer.”

 

Last week, IFAP sent out a guide explaining this new online marketing opportunity to its 10,500-plus member firms.  For a flat introductory rate of 199+VAT a year, member IFAs subscribing before 31^st January, benefit from the following range of enhanced services:

 

         Enhanced Display.  The IFA firm’s entry will be placed in a coloured box, making it stand out on the list presented by IFAP to online enquirers.

         Interactive Functionality.  The IFA firm’s web and e-mail addresses will continue to be displayed and enabled by IFAP, allowing an enquirer to click straight through to an IFA’s website or contact them online.

         Call Back.  Enquirers will be given the option to waive their confidentiality and request that the IFA firm calls them back directly.

         Email-me details:  Enquirers can opt to have the IFA’s details emailed to their inbox.

         Email report: A monthly email report, detailing how many times enquirers have viewed their online entry and what further information or contact they sought.

 

IFAP’s search and its 45-plus white label searches dealt with 233,000 online consumer and business requests for local IFAs last year. Member IFAs say that 82% of the leads they receive from IFAP result in business. The online searches will continue to deliver results for all members in order of how close each IFA (matching the enquirer’s preferences) is to the enquirer’s postcode, and all other IFAP member benefits - including brand promotion, merchandise, IFAP Media Services and regional Press Clubs - will remain unaffected.

 

IFAs who want to take advantage of IFAP’s special introductory price of 199+VAT a year have until 31^st January 2005, after which standard pricing of 249 + VAT per year (or 24 + VAT per month) will apply.  IFAs can find out more about this online marketing opportunity and sign-up online at www.unbiased.co.uk - click on ‘IFA Member’, then ‘Online Marketing Package’, or by calling 0870 325 9020.   

-end-

 

For further information, please contact:

David Elms                          or                                 Richard Winder / Liz Willder       

Chief Executive                                                        Lansons Communications          

IFA Promotion                                                         020 7294 3641 / 3677                

020 7833 3131

 

For views from over 200 media-friendly IFAs, journalists should call IFA Promotion’s Media Services hotline on 020 7294 3682 or search online in ‘Media Services’ at www.unbiased.co.uk

 

1.  Independent Financial Adviser Promotion

 

IFA Promotion was established in 1989 to promote the value and accessibility of independent financial advice to the public.  It represents over 10,000 firms of independent financial advisers across the UK and is sponsored by 26 leading financial institutions. In 2003, over 330,000 consumers and businesses used IFA Promotion to find local independent financial advice.

 

IFA Promotion believes Independent financial advice should be:

 

         Affordable.  The option to take independent financial advice should be available, by right, to all - not just the wealthiest in society.

 

         Convenient.  IFAs should be available in the location of the consumer’s choice, wherever they live in the UK.

 

         Transparent.  It must be clearly transparent to consumers who is able to offer independent financial advice and who is not.

 

2.       Independent Financial Adviser Promotion’s sponsors

 

Abbey	Mortgage Express
AXA	National Savings & Investments
Bright Grey	Norwich Union Life
BUPA	Old Mutual Asset Managers
Canada Life	Prudential
Children’s Mutual	Scottish Equitable Plc
Clerical Medical Investment Group	Scottish Life
Eagle Star	Scottish Mutual Assurance Plc
Friends Provident	Scottish Widows Plc
GE Life	Selestia
GMAC Residential Funding	Standard Life Assurance Company
INVESCO Fund Managers Ltd	Skandia UK Group
Legal & General	Zurich Life Assurance Company
London Mortgage Company