Act Your (Financial) Age: Online tool advises consumers on how to mature their finances (Consumer)
Unbiased.co.uk, the website promoting the benefits of independent financial advice, today launches a new online service that identifies consumers’ true ‘financial’ age and offers advice on how to make the most of their money – no matter how old they are.
Whether they’re under 25 and part of the ‘iPod Generation’, a ‘Mid-Life Marcher’ in their 40s and early 50s or a ‘Silver Saver’ soon to embark on retirement, Unbiased.co.uk’s quick and easy to use Financial Age Tool has been designed to help consumers understand the true ‘age’ of their finances compared to their actual age.
Today’s increasing property prices, spiralling debt and lack of forward planning for retirement, has left the majority of consumers with a younger ‘financial age’ than their actual real age. For example, a 35 year old consumer without a mortgage, who often has unplanned spending sprees or has no real savings plans could find that their ‘financial age’ is actually closer to 21.
Therefore it’s important that consumers are able to recognise what state their finances are in and take those crucial steps, such as consulting an IFA and having a financial makeover, to ensure that their finances mature in accordance with or, better still, get ahead of their actual age.
The online Financial Age Tool offers a first step towards helping consumers take control through answering a series of questions about their personal finances including:
- the state of their current account at the end of each month
- whether they have a pension
- how they tend to spend their money
- if they have made a will
They then enter their current age and the Tool calculates their actual ‘financial age’ providing an assessment of the current state of their finances.
David Elms, Chief Executive of Unbiased.co.uk comments, “’Act your age’ is something most of us are told to do when we’re growing up but how often do we take heed of this as adults - especially where our finances are concerned? It’s never too early to start planning for our financial future yet the world of finances can often seem complicated no matter what age you are.
“Unbiased’s new Financial Age Tool has been designed to provide consumers with a quick and easy means of assessing their current finances and identifying what steps they should take to help them prepare for the future.
“Visiting an independent financial adviser (IFA) for expert advice is often the first port of call for many consumers and Unbiased.co.uk’s search engine has been designed to make it even easier for them to find the right IFA for their needs – they can even download a voucher that gives them a free 30 minute consultation to help set them on the path to financial success!”
To obtain details of local independent financial advisers to talk though the most suitable financial options for you visit www.unbiased.co.uk
or call 0800 085 3250
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For further information please contact:
David Elms | Nicola Hussey/Anna Schirmer |
Chief Executive | Lansons Communications |
Unbiased.co.uk | 020 7566 9718/ 020 7294 3605 |
020 7833 3131 |
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For expert comment or case studies from over 200 media-friendly IFAs, journalists should call unbiased.co.uk’s Media Services hotline on
020 7294 3682 or search online at www.unbiased.co.uk/media
1. Independent Financial Adviser Promotion
Unbiased.co.uk is the consumer brand of IFA Promotion, the organisation established in 1989 to promote the value and accessibility of independent financial advice to the public. It represents around 9,000 firms of independent financial advisers across the UK, incorporating over 17,000 registered individuals. These individuals hold over 20,000 incremental qualifications which are each individually verified by the awarding body. IFA Promotion welcomes the prominent display of incremental qualifications and further developments into the credentials of independent financial advice.
IFA Promotion is sponsored by 30 leading financial institutions, and in the past 12 months, over 600,000 consumers and businesses used unbiased.co.uk to find local independent financial advice.
IFA Promotion believes Independent financial advice should be:
- Affordable. The option to take independent financial advice should be available, by right, to all- not just the wealthiest in society.
- Convenient. IFAs should be available in the location of the consumer’s choice, wherever they live in the UK.
- Transparent. It must be clearly transparent to consumers who is able to offer independent financial advice and who is not.
2. Independent Financial Adviser Promotion’s sponsors
Aberdeen Asset Management
London Mortgage Company
Abbey
Lincoln Financial Group
AEGON Scottish Equitable Plc
Mortgage Express
Alliance Trust
National Savings & Investments
AXA Life
New Star Investment Funds
Bright Grey
Norwich Union Life
BUPA Health Services
Prudential
Canada Life Ltd
Scottish Life
The Children’s Mutual
Scottish Life International
Clerical Medical Investment
Scottish Widows Plc
Defaqto
Skandia UK Group
Friends Provident
Standard Life Assurance Company
Tomorrow
Unum
Invesco Perpetual
Webline Limited
Legal & General
Zurich Intermediary Group
Registered Office: IFA Promotion Ltd, 90 St. Vincent Street, Glasgow G2 5UB. Registered in Scotland: No. 114606