IFA Subscribers Recognise the Value of Unbiased.co.uk's 'Online Marketing Package'
Over 50% of Unbiased.co.uk’s member IFA firms with a website now subscribe to the ‘Online Marketing Package’
14 out of 15 consumers search for an IFA on Unbiased.co.uk who subscribes to the ‘Online Marketing Package’
Over 3,600 IFA firms are now taking advantage of Unbiased.co.uk’s Online Marketing Package (OMP), which offers advisers an enhanced listing on Unbiased.co.uk’s ‘Find an IFA’ search. IFA entries with OMP listings include a link directly through to the IFA’s website and a ‘request a call back’ function.
Unbiased.co.uk can reveal that this means over 50 per cent of IFAs with a website on Unbiased.co.uk now subscribe to the OMP and are therefore benefiting from not just more, but also higher quality consumer leads. 14 out of 15 consumers who are searching for an IFA on Unbiased.co.uk search only for IFA firms who subscribe to the OMP.
Due to the more detailed and interactive information available through an OMP entry, consumers are much more informed about the IFA they decide to approach for advice. With over 10,000 consumers using Unbiased.co.uk or one of it’s 58 white label versions of ‘Find an IFA’ search each week, there has never been a better way for IFAs to promote their firm to potential customers who are looking for financial advice. After personal referral, the internet is now the most popular method for people to both research and make initial contact with independent financial advisers.
Of the IFAs currently not subscribing to the OMP, 30% do not have a consumer facing website – making it even harder for consumers to find information about them.
David Elms, chief executive of Unbiased.co.uk comments, “The internet has revolutionised the way people search for information and our stats show that consumers looking for independent financial advisers are doing so more and more online. IFAs therefore need to ensure that they make sure they do the best they can do promote their business in a way that suits the consumer.
“Our Online Marketing Package is an effective and easy way to ensure that consumers can not only find your details but also have access to as much information as possible. When you type ‘Find an IFA’ into Google UK, 80% of the returned links lead to IFAP and Unbiased.co.uk. We encourage all of our member IFAs to have a look at our Online Marketing Package and the additional promotional options it offers.
“It is absolutely clear that, in these challenging times, IFAs without a solid web presence are missing out on some very valuable business.”
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For further information please contact:
David Elms | Anna Schirmer/Jennifer Comerford/ Anna Moulds |
Chief Executive | Lansons Communications |
Unbiased.co.uk | 020 7294 3682 |
020 7833 3131 |
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For expert comment or case studies from over 200 media-friendly IFAs, journalists should visit www.unbiased.co.uk/bluebookto search onlineor call Unbiased.co.uk’s Media Services hotline on 020 7294 3682.
PLEASE NOTE: We have now discontinued the consumer hotline and so consumers seeking an IFA should visit www.unbiased.co.uk
1. Unbiased.co.uk
Unbiased.co.uk is a not for profit organisation which promotes the benefits of Independent Financial Advice to UK consumers.
Unbiased.co.uk, which is in its 19th year, helps create over 7,500 pieces of positive coverage in the consumer media each year, highlighting the importance of seeking independent financial advice across online, broadcast and print media. This positive media generation influences consumers’ behaviour and increases their awareness of the benefits of seeing an IFA.
Unbiased.co.uk is now the online gateway between consumers researching their financial advice options online and IFAs. Around 60 white label versions of Unbiased.co.uk’s confidential ‘Find an IFA’ service are now running on partner websites including those of media and portal money channels, product provider sponsors and other industry bodies.
Over the past 12 months, over 525,000 consumers have used Unbiased.co.uk’s ‘Find an IFA search’, or one of the white labels, to find a local IFA – and 94% of these enquiries were dealt with online.
When searching for a ‘Find an IFA’ on UK Google, around 80% of the returned links over the first five pages of search results now display either Unbiased.co.uk directly or a white label version of Unbiased.co.uk’s ‘Find an IFA’ service running on a partner website. To support this activity Unbiased.co.uk now regularly provides white label versions of its consumer guides, tools, microsites and podcasts to partner personal finance websites.
2. Unbiased.co.uk’s product provider sponsors
Aberdeen Asset Management | Lincoln Financial Group |
AEGON Scottish Equitable Plc | Lockton |
Alliance Trust | Lutine Assurance Services |
AXA Life | MetLife |
Bright Grey | National Savings & Investments |
BPP | New Star Investment Funds |
Canada Life Ltd | Norwich Union Life |
Cardif Pinnacle | Prudential |
The Children’s Mutual | Scottish Life |
Clerical Medical Investment | Scottish Life International |
Defaqto | Scottish Widows Plc |
Friends Provident | Standard Life Assurance Company |
The Hartford | Tomorrow |
Invesco Perpetual | Unum |
Legal & General | Zurich Intermediary Group |
Registered Office: Unbiased.co.uk is the consumer brand of IFA Promotion Ltd, 90 St. Vincent Street, Glasgow G2 5UB. Registered in Scotland: No. 114606