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Lockton Confirms Sponsorship Of IFA Promotion

IFA Promotion (IFAP), the organisation promoting the benefits of independent financial advice, today welcomes insurance, risk management and employee benefits specialists Lockton as its 30^th sponsor.  

By confirming sponsorship, Lockton lends its support to IFA Promotion, the independent financial advice sector and also to IFAP’s consumer-facing brand, Unbiased.co.uk.

Lockton is the world’s largest, privately owned, independent insurance broker. With more than 3,800 people, Lockton delivers seamless service to companies of all sizes and has grown from being a modest, home-based insurance agency to become the 9^th largest insurance brokerage firm in the world.

Brian Boehmer, Director of Professions at Lockton commented, “We are delighted to lend our support to IFA Promotion and their ongoing work to promote the benefits of independent financial advice to the consumer. Our business proposition focuses on the IFA market and places great emphasis on continually improving our products and services with the IFAs’ best interest in mind.”

David Elms, Chief Executive of IFA Promotion said, “IFA Promotion continues to work hard promoting the independent financial advice proposition to consumers and we believe that we offer great knowledge and insight to our sponsors. We are glad to welcome Lockton onto our ever growing sponsor base.”

 

-ends-

For further information please contact:

David Elms	Anna Schirmer/Jennifer Comerford/ Anna Moulds
Chief Executive	Lansons Communications
Unbiased.co.uk	020 7294 3682
020 7833 3131

 

For expert comment or case studies from over 200 media-friendly IFAs, journalists should visit www.unbiased.co.uk/bluebook to search online or call Unbiased.co.uk’s Media Services hotline on 020 7294 3682.

1.      Unbiased.co.uk

Unbiased.co.uk is a not for profit organisation which promotes the benefits of Independent Financial Advice to UK consumers. 

Unbiased.co.uk, which is in its 19^th year, creates over 6,000 pieces of positive coverage in the consumer media each year, highlighting the importance of seeking independent financial advice across online, broadcast and print media. This positive media generation influences consumers’ behaviour and increases their awareness of the benefits of seeing an IFA.

Unbiased.co.uk is the online gateway between consumers researching their financial advice options and IFAs. Over 60 white label versions of Unbiased.co.uk’s confidential ‘Find an IFA’ service are now running on partner websites including those of media and portal money channels, product provider sponsors and other industry bodies.

Over the past 12 months, over 575,000 consumers have used Unbiased.co.uk’s  ‘Find an IFA search’, or one of the white labels, to find a local IFA – and 94% of these enquiries were dealt with online.

When searching for a ‘Find an IFA’ on UK Google, around 80% of the returned links over the first five pages of search results now display either Unbiased.co.uk directly or a white label version of Unbiased.co.uk’s ‘Find an IFA’ service running on a partner website. To support this activity Unbiased.co.uk now regularly provides white label versions of its consumer guides, tools, microsites and podcasts to partner personal finance websites.

 

2.      Unbiased.co.uk’s product provider sponsors

Registered Office: Unbiased.co.uk is the consumer brand of IFA Promotion Ltd, 90 St. Vincent Street, Glasgow G2 5UB. Registered in Scotland: No. 114606