Lutine Underlines Its Commitment To Independent Financial Advice by Sponsoring IFAP

IFA Promotion, the organisation promoting the benefits of independent financial advice, today announced that Lutine Assurance has become its latest sponsor, demonstrating further support for the independent financial advice sector and for its consumer-facing brand, Unbiased.co.uk.

Luine Assurance Services is a specialist provider of term assurance products. Created in 1989, Lutine becomes the latest sponsor of IFAP’s marketing campaign which has stretched over three decades. 

Jon Clarke, Managing Director at Lutine Assurance commented, “We are delighted to be able to support IFA Promotion and believe this reaffirms our commitment to the UK insurance intermediary market. Our aim is to continue to deliver innovative, flexible products and services to a wider audience and believe that working with IFA Promotion can help us achieve this.”

David Elms, Chief Executive of IFA Promotion said, “Unbiased.co.uk has put over half a million individuals and firms in touch with local IFAs this year, a trend which has led to ever-increasing numbers of new business leads.  Lutine’s sponsorship gives them access to IFAP’s comprehensive range of web tools and online white labels. We value Lutine’s support for IFAP’s ongoing marketing programme.

-ends-

For further information please contact:

David Elms

Andy Smith/Anna Moulds

Chief Executive

Lansons Communications

Unbiased.co.uk

020 7294 3675/ 020 7294 3681

020 7833 3131

For expert comment or case studies from over 200 media-friendly IFAs, journalists should call unbiased.co.uk’s Media Services hotline on

020 7294 3682 or search online at www.unbiased.co.uk/media

1.      Independent Financial Adviser Promotion

Unbiased.co.uk is the consumer brand of IFA Promotion, the organisation established in 1989 to promote the value and accessibility of independent financial advice to the public. It represents around 9,000 firms of independent financial advisers across the UK, incorporating over 17,000 registered individuals. These individuals hold over 20,000 incremental qualifications which are each individually verified by the awarding body. IFA Promotion welcomes the prominent display of incremental qualifications and further developments into the credentials of independent financial advice. 

IFA Promotion is sponsored by 28 leading financial institutions, and in the past 12 months, over 600,000 consumers and businesses used unbiased.co.uk to find local independent financial advice.

IFA Promotion believes Independent financial advice should be:

        Affordable. The option to take independent financial advice should be available, by right, to all- not just the wealthiest in society.

        Convenient. IFAs should be available in the location of the consumer’s choice, wherever they live in the UK.

        Transparent. It must be clearly transparent to consumers who is able to offer independent financial advice and who is not.

2.      Independent Financial Adviser Promotion’s sponsors

Aberdeen Asset Management

Lincoln Financial Group

Abbey

Lutine Assurance Services

AEGON Scottish Equitable Plc

National Savings & Investments

Alliance Trust

New Star Investment Funds

AXA Life

Norwich Union Life

Bright Grey

Prudential

BUPA Health Services

Scottish Life

Canada Life Ltd

Scottish Life International

The Children’s Mutual

Scottish Widows Plc

Clerical Medical Investment

Skandia UK Group

Defaqto

Standard Life Assurance Company

Friends Provident

Tomorrow

Invesco Perpetual

Unum

Legal & General

Zurich Intermediary Group

Registered Office: IFA Promotion Ltd, 90 St. Vincent Street, Glasgow G2 5UB. Registered in Scotland: No. 114606

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