Opinium joins forces with IFA promotion to launch Independent voice'
- Opinium Research becomes sponsor of IFAP
- Launch of new twin-track IFA and consumer research panel
Opinium Research, a leading independent market research company, has today become a sponsor of IFA Promotion (IFAP), the organisation behind the consumer-facing brand Unbiased.co.uk, which hosts the leading ‘Find an IFA’ search.
The sponsorship agreement marks the launch of a new online research panel and forum called Independent Voice. Opinium Research will be recruiting IFAs from the 16,500 individual member IFAs currently listed on IFAP’s database to run regular twin track IFA and consumer research on behalf of clients.
Once up and running, Independent Voice will be one of the most representative and responsive panels of its kind. It will give companies inside and outside the financial services arena unparalleled access to the views of IFAs across the country and the ability to compare and contrast these views with those of the public. The twin–track panel will highlight the differences and similarities in attitudes and expectations between these two groups, crucial for companies wanting to encompass the needs of the end consumer and the detailed requirements of an IFA audience when it comes to product development and marketing.
Independent Voice will run monthly omnibus surveys that will automatically pose identical questions to the IFA community and also to a representative sample of UK adults. It will also build and run ad hoc bespoke surveys with IFAs only and IFAs and consumers in tandem. In addition, regular report data will be available to Independent Voice members allowing them to tap into peer group thinking and the views of consumers on issues and products.
Dan Foreman, Director, Opinium commented: “This link-up is a unique opportunity for Opinium. IFAs are at the coal face of the financial services industry, dealing with both providers and consumers, and their insight is invaluable when it comes to products and targeting.”
He added: “We believe Independent Voice will be different to other research ventures out there. Not just through our tandem consumer research, but also by getting IFAs involved in debate and discussion and creating a forum where those that take part gain access to added value information and opinion.”
David Elms, Chief Executive of IFA Promotion added: “IFA Promotion has spent 20 years generating positive consumer media coverage and quality leads for member IFAs. I believe this new panel will be second to none in its depth and quality. What’s also exciting and interesting about this panel is that you can link the views of IFAs and consumers to highlight a balance of opinion.”
For further information on joining Independent Voice or gaining access to the research panel please contact danforeman@opinium.co.uk
- Ends -
For more information, please contact:
Opinium Research
Laura Moss, Lansons Communications Tel 020 7294 3694
| Tom Lawless, Lansons Communications Tel 0207 566 9707
|
IFA Promotion
David Elms | Anna Schirmer/Jennifer Comerford/ Anna Moulds |
IFA Promotion | Lansons Communications |
020 7833 3131 | 020 7294 3682 |
Notes to Editors
Opinium Research LLP
Opinium Research LLP is a full service online market research agency based in the City of London. Opinium runs a low-cost twice weekly online omnibus survey interviewing 2,000 UK Adults per wave. Opinium also provides clients with access to a number of high-value specialist panels and bespoke research services. “Opinium – the refined element of opinion” www.opinium.co.uk
Unbiased.co.uk, the professional advice website
Unbiased.co.uk is the free and confidential UK-wide search service matching consumers with the most appropriate local professional advisers for their needs. In 2008, Unbiased.co.uk fulfilled over half a million searches for local, professional advice.
The portal currently houses three professional advice searches: ‘find an IFA’, ‘find a mortgage adviser’, and ‘find a solicitor’, and is inviting accountants to sign up for its ‘find an accountant’ service. These searches enable consumers to find relevant professional advisers by postcode, area of specialism and payment method, amongst other options.
IFA Promotion, the organisation behind Unbiased.co.uk, is now in its 20th year, and was set up to promote the benefits of independent financial advice to the consumer.
Unbiased.co.uk’s product provider sponsors
AEGON Scottish Equitable Plc | Lockton |
Alliance Trust | Lutine Assurance Services |
AXA Life | MetLife |
Bright Grey | National Savings & Investments |
BPP | New Star Investment Funds |
Canada Life Ltd | Norwich Union Life |
Cardif Pinnacle | Prudential |
The Children’s Mutual | Royal London 360 |
Clerical Medical Investment | Scottish Life |
Friends Provident | Scottish Widows Plc |
The Hartford | Standard Life Assurance Company |
Invesco Perpetual | Unum |
Legal & General | Zurich Intermediary Group |
Lincoln |
|
Registered Office: Unbiased.co.uk is the consumer brand of IFA Promotion Ltd, 90 St. Vincent Street, Glasgow G2 5UB. Registered in Scotland: No. 114606