The Hartford Becomes Latest Sponsor of IFA Promotion
For immediate release: 15 January 2008
Financial services provider The Hartford has today become the latest sponsor of IFA Promotion (IFAP), the organisation promoting the benefits of independent financial advice.
Hartford Life Limited will be the 28th sponsor of IFA Promotion, lending its support to the independent financial advice sector and IFAP’s consumer-facing brand, Unbiased.co.uk.
The Hartford is a Fortune 100-listed company providing financial services to over seven million customers in countries such as the US, Brazil and Japan. The Hartford’s UK subsidiary, Hartford Life Limited (HLL), operates from offices in London and Dublin.
John Enos, Managing Director, Marketing and Distribution at The Hartford commented, “The independent financial advice market is at the heart of our business proposition and our sponsorship of IFA Promotion clearly shows our commitment to the market. Working with IFA Promotion will no doubt help us to gain insight and to continuously improve our products and services for the IFA market.”
David Elms, Chief Executive of IFA Promotion said, “IFA Promotion has a great track record in promoting the benefits of independent financial advice to the consumer and the growing support we receive from product providers clearly shows that our work has been recognised within the industry. We are pleased to welcome The Hartford as an IFAP sponsor and we value their support to our ongoing campaign to keep independent financial advice at the forefront of the financial advice arena.”
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For further information please contact:
David Elms | Anna Schirmer/Jonathon Grove |
Chief Executive | Lansons Communications |
Unbiased.co.uk | 020 7294 3682 |
020 7833 3131 |
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For expert comment or case studies from over 200 media-friendly IFAs, journalists should call Unbiased.co.uk’s Media Services hotline on
020 7294 3682 or search online at www.unbiased.co.uk/media
1. Independent Financial Adviser Promotion
Unbiased.co.uk is the consumer brand of IFA Promotion, the organisation established in 1989 to promote the value and accessibility of independent financial advice to the public. It represents around 9,000 firms of independent financial advisers across the UK, incorporating over 17,000 registered individuals. These individuals hold over 22,000 incremental qualifications which are each individually verified by the awarding body. IFA Promotion welcomes the prominent display of incremental qualifications and further developments into the credentials of independent financial advice.
IFA Promotion is sponsored by 28 leading financial institutions, and in the past 12 months, over 575,000 consumers and businesses used unbiased.co.uk to find local independent financial advice.
IFA Promotion believes Independent financial advice should be:
Affordable. The option to take independent financial advice should be available, by right, to all- not just the wealthiest in society.
Convenient. IFAs should be available in the location of the consumer’s choice, wherever they live in the UK.
Transparent. It must be clearly transparent to consumers who is able to offer independent financial advice and who is not.
2. Independent Financial Adviser Promotion’s sponsors
Abbey for Intermediaries | Lincoln Financial Group |
Aberdeen Asset Management | Lutine Assurance Services |
AEGON Scottish Equitable Plc | National Savings & Investments |
Alliance Trust | New Star Investment Funds |
AXA Life | Norwich Union Life |
Bright Grey | Prudential |
Canada Life Ltd | Scottish Life |
The Children’s Mutual | Scottish Life International |
Clerical Medical Investment | Scottish Widows Plc |
Defaqto | Skandia UK Group |
Friends Provident | Standard Life Assurance Company |
The Hartford | Tomorrow |
Invesco Perpetual | Unum |
Legal & General | Zurich Intermediary Group |
Registered Office: IFA Promotion Ltd, 90 St. Vincent Street, Glasgow G2 5UB. Registered in Scotland: No. 114606