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Unbiased.co.uk adds advisers' social media contact details to its website

• IFAs, mortgage advisers and solicitors can now list their social media profiles on their consumer facing listing

Unbiased.co.uk, the professional advice website, for the first time is allowing its registered IFAs, mortgage advisers and solicitors to add their social media profiles to their listings on unbiased.co.uk.  The new fields will allow advisers to display links to their LinkedIn, Twitter and Facebook pages, making it possible for consumers to research their chosen advisers via their social media sites at a click of a button.  

This new and enhanced feature is available to all advisers subscribing to unbiased.co.uk’s enhanced advertising package (EAP).  It will make it possible for advisers to showcase client feedback as well as company information, news and views to potential new customers, utilising the newsfeed, noticeboard and rating functions available through their various social media profiles. 

Advisers wanting to add their social media links to their consumer profile can do so clicking on the following links below and filling in the relevant fields.

Find an IFA profile

Find a mortgage adviser profile

Find a solicitor profile

A live profile containing social media links

Unbiased.co.uk’s Media IFAs registered on the ‘Bluebook’ will also be able to register their social media details on their ‘find a media IFA’ profile, allowing journalists to follow their social media output.

Karen Barrett, Chief Executive at unbiased.co.uk comments: “Over the last few years we have seen a real drive from consumers using social media as a means of gathering information and engaging with different brands and services – and the finance sector is no exception. 

It is important for all IFAs to respond to this changing consumer behaviour and to engage with their target audience in a way that is best suited to them.  It is no longer enough to just have a website and the advice community has started to embrace social media as a way to engage with potential and existing customers. We believe LinkedIn will prove particularly useful to advisers who want to encourage clients to leave testimonials on their experiences in order to attract new clients.”

“Adding social media information to their listing on unbiased.co.uk gives consumers another platform for research and interaction and we are encouraging all advisers on our database to ensure their details are listed where relevant.”

IFAs can subscribe to unbiased.co.uk’s enhanced advertising package for just £249 + VAT a year which gives various benefits, such as an enhanced listing on the full ‘find an IFA’ results page with email, website and social media links, a ‘call me back facility’, access to the Professional Connections services and monthly reporting detailing how many enquirers have viewed their entry.  Please call 0330 303 0025 to sign up to the EAP.

ENDS

Karen Barrett, Chief Executive, unbiased.co.uk: 020 7833 3131

Anna Schirmer/Anna Moulds/Ellie Brooke, Lansons Communications: 020 7294 3682

For expert commentary or case studies from over 150 media-friendly IFAs, journalists should visit www.unbiased.co.uk/bluebook.

About unbiased.co.uk, the professional advice website

The unbiased.co.uk portal is a free and confidential UK-wide search matching consumers with local professional advisers: ‘find an IFA’, ‘find a mortgage adviser’, and ‘find a solicitor’, and is currently inviting registrations for its ‘find an accountant’ service.  These searches enable consumers to find professional advisers by postcode, area of specialism, qualification and payment method. In 2009, unbiased.co.uk fulfilled half a million searches for local, professional advice. 

IFA Promotion, the organisation behind unbiased.co.uk, is now in its 21st year, and was set up to promote the benefits of independent financial advice to consumers.  IFAP is sponsored by the following companies:

Registered Office: unbiased.co.uk is the consumer brand of IFA Promotion Ltd, 90 St. Vincent Street, Glasgow G2 5UB. Registered in Scotland: No. 114606