Unbiased.co.uk launches new online "Blue Book"
A new online version of the Blue Book has today launched at www.unbiased.co.uk/bluebook
Journalists can now personalise their online pages with upgraded functionality
Log on and set up your personalised page now!
Unbiased.co.uk has today launched an upgraded version of ‘Find a Media IFA’ online. With new functionality added to the search, journalists are now able to create a personalised directory of their favourite media IFA commentators.
Log on at Unbiased.co.uk/bluebook now to access your unique page and to use the upgraded ‘Find a Media IFA’ search. Unbiased.co.uk has improved the functionality of the search, and now journalists are able to:
Add personalised notes on each media IFA
View recent online coverage of media IFAs to see where they have been quoted in the media
Put together a ‘favourites’ list of IFAs
Access the ‘top rated’ list, which highlights the most bookmarked IFAs
The main functionality of the search remains the same – journalists will be able to select from over 220 Independent Financial Advisers that can provide comment and case studies for use in the media. Journalists can of course continue to use the ‘Find a Media IFA’ search without logging in, but without these added features.
David Elms, chief executive of Unbiased.co.uk said, “We know that over 80% of personal finance and trade media have used the ‘Find a Media IFA’ service to source informed IFA commentary, and that our media services IFAs have featured in over 5,000 items of media coverage in the past year, confirming their status as the independent third-party commentator of choice for personal finance and trade journalists.
“Having had feedback from the media and knowing how they use the print version of the BlueBook, we have made improvements to the online version, and now believe its usability and functionality are complimentary to journalists’ requirements.”
For any comments or suggestions on the new online search please email mediaservices@ifap.org.uk
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For further information please contact:
David Elms | Jonathon Grove/Anna Moulds |
Chief Executive | Lansons Communications |
Unbiased.co.uk | 020 7294 3682 |
020 7833 3131 |
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For expert comment or case studies from over 200 media-friendly IFAs, journalists should call Unbiased.co.uk’s Media Services hotline on
020 7294 3682 or search online at www.unbiased.co.uk/media
1. Independent Financial Adviser Promotion
Unbiased.co.uk is the consumer brand of IFA Promotion, the organisation established in 1989 to promote the value and accessibility of independent financial advice to the public. It represents around 9,000 firms of independent financial advisers across the UK, incorporating over 17,000 registered individuals. These individuals hold over 22,000 incremental qualifications which are each individually verified by the awarding body. IFA Promotion welcomes the prominent display of incremental qualifications and further developments into the credentials of independent financial advice.
IFA Promotion is sponsored by 29 leading financial institutions, and in the past 12 months, over 575,000 consumers and businesses used unbiased.co.uk to find local independent financial advice.
IFA Promotion believes Independent financial advice should be:
Affordable. The option to take independent financial advice should be available, by right, to all- not just the wealthiest in society.
Convenient. IFAs should be available in the location of the consumer’s choice, wherever they live in the UK.
Transparent. It must be clearly transparent to consumers who is able to offer independent financial advice and who is not.
2. Independent Financial Adviser Promotion’s sponsors
Abbey for Intermediaries | Lutine Assurance Services |
Aberdeen Asset Management | MetLife |
AEGON Scottish Equitable Plc | National Savings & Investments |
Alliance Trust | New Star Investment Funds |
AXA Life | Norwich Union Life |
Bright Grey | Prudential |
Canada Life Ltd | Scottish Life |
The Children’s Mutual | Scottish Life International |
Clerical Medical Investment | Scottish Widows Plc |
Defaqto | Skandia UK Group |
Friends Provident | Standard Life Assurance Company |
The Hartford | Tomorrow |
Invesco Perpetual | Unum |
Legal & General | Zurich Intermediary Group |
Lincoln Financial Group |
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Registered Office: IFA Promotion Ltd, 90 St. Vincent Street, Glasgow G2 5UB. Registered in Scotland: No. 114606