Unbiased.co.uk's Find an IFA' Service Delivers Record Levels of Leads
For immediate release on Friday, 28 September 2007
- Independent research reveals each member IFA received over 5 leads in the last year from Unbiased.co.uk’s ‘Find an IFA’
- 77% of referrals result in business – average revenue of 668
Independent research published today, reveals the value of Unbiased.co.uk’s ‘Find an IFA’ service to the Independent Financial Adviser community is at record levels. The research, undertaken by Consensus, analyses the business placed through a representative sample of Unbiased.co.uk’s 9,000+ member IFAs.
The research reveals that:
- 80% of member IFAs acknowledged the referrals they received from Unbiased.co.uk’s ‘Find an IFA’ service – up from 73% last year.
- On average each member received 5.2 referrals – up from 4 last year – and the highest it has been in the five years the research has been undertaken
- 27% of members have received 6 or more referrals.
IFAs also report that they have been very successful in converting the referrals – with over three quarters of the leads that come through from Unbiased.co.uk’s ‘Find an IFA’ service resulting in business – with an average revenue of 668 per case.
David Elms, Chief Executive of Unbiased.co.uk, commented: “Record levels of business are being driven to independent financial advice through the ‘Find an IFA’ service – and IFAs are converting the leads at a greater rate than before. These figures clearly highlight that the Unbiased.co.uk search adds real value to our 9,000 member IFAs.
“These figures also reveal the value many consumers are finding from interaction with independent financial advisers who offer access to the entire market. Over three quarters of consumers who visit an IFA after using Unbiased.co.uk’s ‘Find an IFA’ service have purchased a financial product – guided by the gold standard of advice”.
The research also reveals that – if you take personal referrals away – Unbiased.co.uk’s ‘Find an IFA’ service is the leading source of business for member IFAs delivering one in five (21%) of those leads that don’t come from client referrals or word of mouth.
-ends-
Research undertaken by Consensus amongst 1802 IFAs during 2007.
For further information please contact:
David Elms | Anna Schirmer/Jonathon Grove |
Chief Executive | Lansons Communications |
IFA Promotion | 0207 294 3682 |
020 7833 3131 |
|
For expert comment or case studies from over 200 media-friendly IFAs, journalists should call IFA Promotion’s Media Services hotline on
020 7294 3682 or search online at www.unbiased.co.uk/media
1. Independent Financial Adviser Promotion
IFA Promotion, is the organisation established in 1989 to promote the value and accessibility of independent financial advice to the public. It represents around 9,000 firms of independent financial advisers across the UK, incorporating over 17,000 registered individuals. These individuals hold over 20,000 incremental qualifications which are each individually verified by the awarding body. IFA Promotion welcomes the prominent display of incremental qualifications and further developments into the credentials of independent financial advice.
IFA Promotion is sponsored by 27 leading financial institutions, and in the past 12 months, over 600,000 consumers and businesses used unbiased.co.uk to find local independent financial advice.
IFA Promotion believes Independent financial advice should be:
- Affordable. The option to take independent financial advice should be available, by right, to all- not just the wealthiest in society.
- Convenient. IFAs should be available in the location of the consumer’s choice, wherever they live in the UK.
- Transparent. It must be clearly transparent to consumers who is able to offer independent financial advice and who is not.
2. Independent Financial Adviser Promotion’s sponsors
Aberdeen Asset Management
Lincoln Financial Group
Abbey
National Savings & Investments
AEGON Scottish Equitable Plc
New Star Investment Funds
Alliance Trust
Norwich Union Life
AXA Life
Prudential
Bright Grey
Scottish Life
BUPA Health Services
Scottish Life International
Canada Life Ltd
Scottish Widows Plc
The Children’s Mutual
Skandia UK Group
Clerical Medical Investment
Standard Life Assurance Company
Defaqto
Tomorrow
Friends Provident
Unum
Invesco Perpetual
Zurich Intermediary Group
Legal & General
Registered Office: IFA Promotion Ltd, 90 St. Vincent Street, Glasgow G2 5UB. Registered in Scotland: No. 114606