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What can IFAP do for you?
Raise your profile
IFA Promotion has probably the highest profile of all the IFA directories and already has over 90% of the IFA market registered (Datamonitor). People who are looking for a local IFA can find exactly the right one for them by putting in specific criteria into our search. And this means quality leads for IFAs.
Provide high quality, high quantity leads
Our member IFAs tell us that 77% of leads result in business being written (Consensus, 2006). We also deliver quantity. In the past 12 months, over 575,000 requests were carried out on IFAP's 'Find an IFA' searches. The website www.unbiased.co.uk alone receives an average of up to 60,000 unique visitors a month (source: Webtrends). Plus, there are more than 60 white label searches who have received an average of 10,000 unique users.
And much, much more
Online searches
Our 'Find an IFA' searches were used by over 575,000 in the past 12 months. www.unbiased.co.uk now receives an average of up to 60,000 visitors a month.
White label searches
IFAP runs white label versions of its online 'Find an IFA' search on around 60 high profile sites including www.msn.co.uk, www.yahoo.co.uk, www.aol.com and www.thisismoney.co.uk to name but a few.
Search engine paid-for listings
IFAP registers over 5,500 IFA, finance-related terms across all search engines including Google, Yahoo, MSN and many more.
High natural listing exposure (unsponsored links)
IFAP's website has been optimised so all search engines listed above (and more) pick up the IFA relevant text terms on the site and display this as a link to enquirers searching online.
Offline and online advertising
IFAP runs an year-round campaign in the national and consumer press and on relevant websites.
Offline and online PR editorial
IFAP generated around 6,000 pieces of positive editorial in national and trade publications in 2007. These invariably contain a reference to the website and hotline 'Find an IFA' searches.
Links
Hundreds of websites link to www.unbiased.co.uk enabling web visitors to access independent financial advice.
