Find out how to join IFA Promotion
To download an application form click on the form below.
Adobe PDF
IFA Promotion has probably the highest profile of all the IFA directories and already has over 90% of the IFA market registered (Datamonitor). Its main plus point is that by using the search criteria consumers and businesses looking for a local IFA can find one that matches their needs closely - and this means quality leads for IFAs (member IFAs tell us that 77% of leads result in business being written - Consensus 2006). But IFAP also delivers quantity - in the past 12 months, 575,000 searches were carried out on IFAP's 'Find an IFA' searches, with the website www.unbiased.co.uk alone receiving an average of over 60,000 unique visitors a month (source: Webtrends) and the 60 plus white label searches receiving an average of 10,000 unique users. This volume is generated in a number of ways:
- White label searches - IFAP places white label versions of it's online 'Find an IFA' search on 60 high profile sites including web portals, financial trade body sites, search engines, financial product providers and newspapers such as msn.co.uk, yahoo.co.uk, axa.co.uk, aifa.net, thisismoney.co.uk, guardian.co.uk and aol.co.uk
- Search engine paid for listings - IFAP registers over 5,500 IFA finance related terms across all search engines including Google, Yahoo, Excite, Overture, Lycos, Ask, Miva and AOL. These paid for listings are highly targeted and are the only way to ensure that IFAP is at the top of the list when enquirers in your locality are researching financial matters online that are relevant to independent financial advice.
- High natural listing exposure (not sponsored links) - IFAPs website has been optimised to ensure that all the search engines listed above pick up the IFA relevant terms in text on the site and display this as a link to enquirers searching online.
- Offline and online advertising - IFAP runs a year round campaign in the national and consumer press and on relevant websites promoting the benefits of independent financial advice to consumers and businesses.
- Offline and online PR editorial - IFAP generated around 6,000 pieces of positive editorial in national and trade publications in 2007 and these invariably contain a reference to the website and hotline ‘Find an IFA’ searches.
- Links - hundreds of websites link to www.unbiased.co.uk to enable their web visitors to access independent financial advice. This is in part because IFAP has around 9,000 IFA locations for enquirers to select from and in part because of the confidential nature of the search.
During 2006 an independent study (Oliver Wyman) found that IFAP's activity in 2006 generated up to £71m total commission income for member IFAs. Becoming a member of IFAP means you are then licensed to use the blue roundel logo (which consumers recognise as the symbol of Independent Financial Advice) as well as being able to access all this promotion by IFAP on behalf of your business. For a further payment IFAP members can enhance their online entries with the Online Marketing Package which will enable you to list your live web and email links, benefit from the 'Call me back' facility, enhance the display of your entry and receive a monthly email report of your entries activity. For further information click here or call the member hotline on 0870 325 9020.
If you would like to discuss obtaining membership of IFAP, please either enter your contact details below, email us at contact@ifap.org.uk or call the member hotline on 0870 325 9020
To download an application form click on the form below.
Adobe PDF
