Why is Unbiased the best way for consumers to find an IFA?
- In the past 12 months over 575,000 consumers used unbiased.co.uk’s free and confidential “Find an IFA” tool to find a local IFA.
- IFAP’s 9,000 IFA firms (covering over 16,500 registered individuals) are all verified weekly against the FSA database and represent over 90% of the IFA market.
- Together these individuals hold over 22,000 incremental qualifications over and above the industry standard benchmark of the Certificate of Financial Planning (or equivalent) which are independently verified with the awarding bodies.
- The FSA does not hold information on the type of adviser authorised by them, so IFAP undertakes a separate 100% annual audit to ensure individuals on the unbiased.co.uk search are verified as IFAs.
- To qualify to be listed on the unbiased.co.uk ‘Find an IFA’ search there must be at least one investment IFA based at the address listed. This means they must be authorised by the FSA to transact investment business, they must offer whole of market advice and offer the choice of paying by fee. If an adviser wishes to list other product areas (such as mortgages, protection or general insurance), they must be authorised by the FSA to transact business, offer whole of market advice and the option of paying by fee in those product areas too.
- The ‘Find an IFA’ tool is available at www.unbiased.co.uk and at over 60 white label versions of the site on the websites of providers, portals and industry bodies, as listed below: -
The Unbiased.co.uk ‘Find an IFA’ search tool
Delivering transparent information with no request for additional personal details
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