| Region | % that can’t afford to save more | % claim to not be able to save anything at all | % not able to add to savings | % that have replaced major items that weren’t broken in the last year | % that wont forego luxuries to increase savings |
| East Anglia | 42 | 27 | 69 | 75 | 55 |
| North East | 37 | 27 | 64 | 70 | 42 |
| North West | 44 | 23 | 67 | 78 | 46 |
| Yorkshire / The Humber | 45 | 27 | 72 | 77 | 49 |
| East Midlands | 50 | 28 | 78 | 75 | 52 |
| West Midlands | 38 | 29 | 67 | 82 | 39 |
| London | 30 | 31 | 61 | 72 | 45 |
| South East | 45 | 24 | 69 | 73 | 51 |
| South West | 37 | 28 | 65 | 71 | 42 |
| Wales | 38 | 35 | 73 | 68 | 49 |
| Scotland | 35 | 29 | 64 | 71 | 43 |
| UK total | 40 | 27 | 67 | 73 | 46 |
| AXA | Norwich Union Life |
| Bright Grey | Old Mutual Asset Managers |
| BUPA | Prudential |
| Canada Life | Scottish Equitable Plc |
| Children's Mutual | Scottish Life |
| Clerical Medical Investment Group | Scottish Mutual Assurance Plc |
| Eagle Star | Scottish Provident |
| Friends Provident | Scottish Widows Plc |
| GE Life | Selestia |
| GMAC-RFC | Standard Life Assurance Company |
| INVESCO Fund Managers Ltd | Skandia UK Group |
| Legal & General | Winterthur Life UK Ltd |
| Mortgage Express | Zurich Life Assurance Company |
| National Savings & Investments |
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