23 July 2008

Cardif Pinnacle Becomes The Thirtieth Sponsor Of IFA Promotion

One of the UK’s leading providers of investment and protection insurance products, Cardif Pinnacle, has today become the latest sponsor of IFA Promotion (IFAP), the organisation promoting the benefits of independent financial advice.

Cardif Pinnacle will be the 30^th sponsor of IFA Promotion, lending its support to the independent financial advice sector and IFAP’s consumer-facing brand, Unbiased.co.uk.

Cardif Pinnacle is an established provider of guaranteed and variable rate cash-based investment bonds through IFAs and supplies a range of personal protection insurance plans via intermediaries and direct to the public.  It was formed in 1971 and is part of global banking group BNP Paribas.  Links with BNP Paribas have helped Cardif Pinnacle to develop business both within the UK and abroad in Ireland and the Republic of South Africa. 

Kathy Byrne, Head of Group Investment Business, at Cardif Pinnacle commented, “At Cardif Pinnacle we are committed to supporting the IFA market in the UK and it is at the heart of our investment business proposition.  We are delighted to be sponsoring IFA Promotion as we realise their role of promoting independent financial advice to consumers is of major importance to the financial services industry as a whole.”

David Elms, Chief Executive of IFA Promotion said, “IFA Promotion is delighted to welcome Cardif Pinnacle as our 30^th sponsor.  Our ever growing list of sponsors highlights the support we receive from product providers, who value the work we carry out promoting the benefits of independent financial advice.”

-ends-

For further information please contact:

David Elms	Anna Schirmer/Jennifer Comerford/ Anna Moulds
Chief Executive	Lansons Communications
Unbiased.co.uk	020 7294 3682
020 7833 3131

 

For expert comment or case studies from over 200 media-friendly IFAs, journalists should call Unbiased.co.uk’s Media Services hotline on

020 7294 3682 or search online at www.unbiased.co.uk/bluebook

1.      Unbiased.co.uk

Unbiased.co.uk (IFA Promotion) is a not for profit organisation which promotes the benefits of Independent Financial Advice to UK consumers.  Over the past 12 months, over 575,000 consumers have used Unbiased.co.uk’s confidential ‘Find an IFA search’ to find local member IFAs - 94% of these enquiries are now dealt with online.

Unbiased.co.uk, which is in its 19^th year, creates over 6,000 pieces of positive coverage in the consumer media each year, highlighting the importance of seeking independent financial advice across online, broadcast and print media. This positive media generation influences consumers’ behaviour and increases their awareness of the benefits of seeing an IFA.

Unbiased.co.uk is now positioned as the online gateway between consumers researching their financial advice options and member IFAs. Over 60 white label versions of Unbiased.co.uk’s ‘Find an IFA’ service are now running on partner  websites including those of media and portal money channels, product provider sponsors and other industry bodies.

When searching for a ‘Find an IFA’ on UK Google, around 80% of the returned links over the first five pages of search results now display either Unbiased.co.uk directly or a white label version of Unbiased.co.uk’s ‘Find an IFA’ service running on a partner website. To support this activity Unbiased.co.uk now regularly provides white label versions of its consumer guides, tools, microsites and podcasts to partner personal finance websites.

2.      Unbiased.co.uk’s product provider sponsors

Abbey for Intermediaries	Lincoln Financial Group
Aberdeen Asset Management	Lutine Assurance Services
AEGON Scottish Equitable Plc	MetLife
Alliance Trust	National Savings & Investments
AXA Life	New Star Investment Funds
Bright Grey	Norwich Union Life
BPP	Prudential
Canada Life Ltd	Scottish Life
Cardif Pinnacle	Scottish Life International
The Children’s Mutual	Scottish Widows Plc
Clerical Medical Investment	Skandia UK Group
Defaqto	Standard Life Assurance Company
Friends Provident	Tomorrow
The Hartford	Unum
Invesco Perpetual	Zurich Intermediary Group
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Registered Office: IFA Promotion Ltd, 90 St. Vincent Street, Glasgow G2 5UB. Registered in Scotland: No. 114606

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