Unbiased.co.uk's ‘Find an IFA' service delivers record value to independent financial advisers
17 July 2008
Unbiased.co.uk's ‘Find an IFA' service delivers record value to independent financial advisers
· The average revenue of an Unbiased.co.uk lead is now worth £741
· Each member IFA received over 5 leads through Unbiased.co.uk’s ‘Find an IFA’ last year
· Unbiased.co.uk is now the single biggest source of lead generation after personal referral
Unbiased.co.uk’s‘Find an IFA’ searchdelivered record value to its member IFAs over the last year, independent research published today shows. The research, undertaken by Consensus, analyses the business placed through a representative sample of Unbiased.co.uk’s 9,000+ member IFAs.
Topline findings are:
· The average Unbiased.co.uk lead is now worth a record £741 in commission, an increase of over £70 compared to last year
· On average each member received 5.3 referrals, a steady increase from last year’s 5.2
· 74% of IFAs recognise that the quality of leads received from Unbiased.co.uk as ‘good’
· 25% of members have received 6 or more referrals over the last year
In addition to the findings above, the research also shows that Unbiased.co.uk is now the single biggest source of lead generation after word of mouth or client referral, beating advertising, direct marketing and listings in printed directories. And almost three in four IFAs (74%) state that they have successfully converted the referrals they received from Unbiased.co.uk into business.
David Elms, Chief Executive of Unbiased.co.uk, commented: “These figures show that Unbiased.co.uk’s campaign to promote the importance of independent financial advice to the consumer is paying off for our member IFAs. Over the last 12 months we have put over 575,000 consumers in touch with a local IFA. Our ‘Find an IFA’ search now clearly drives record level of business to our over 9,000 member IFAs and our research confirms the quality of leads received.”
For the full research results please click here
-ends-
Research undertaken by Consensus amongst 1796 IFAs during 2008.
For further information please contact:
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David Elms |
Anna Schirmer/Jennifer Comerford/ Anna Moulds |
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Chief Executive |
Lansons Communications |
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Unbiased.co.uk |
020 7294 3682 |
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020 7833 3131 |
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For expert comment or case studies from over 200 media-friendly IFAs, journalists should call Unbiased.co.uk’s Media Services hotline on
020 7294 3682 or search online at www.unbiased.co.uk/bluebook
1. Unbiased.co.uk
Unbiased.co.uk is a not for profit organisation which promotes the benefits of Independent Financial Advice to UK consumers.
Unbiased.co.uk, which is in its 19th year, creates over 6,000 pieces of positive coverage in the consumer media each year, highlighting the importance of seeking independent financial advice across online, broadcast and print media. This positive media generation influences consumers’ behaviour and increases their awareness of the benefits of seeing an IFA.
Unbiased.co.uk is the online gateway between consumers researching their financial advice options and IFAs. Over 60 white label versions of Unbiased.co.uk’s confidential ‘Find an IFA’ service are now running on partner websites including those of media and portal money channels, product provider sponsors and other industry bodies.
Over the past 12 months, over 575,000 consumers have used Unbiased.co.uk’s ‘Find an IFA search’, or one of the white labels, to find a local IFA – and 94% of these enquiries were dealt with online.
When searching for a ‘Find an IFA’ on UK Google, around 80% of the returned links over the first five pages of search results now display either Unbiased.co.uk directly or a white label version of Unbiased.co.uk’s ‘Find an IFA’ service running on a partner website. To support this activity Unbiased.co.uk now regularly provides white label versions of its consumer guides, tools, microsites and podcasts to partner personal finance websites.
2. Unbiased.co.uk’s product provider sponsors
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Abbey for Intermediaries |
Lincoln Financial Group |
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Aberdeen Asset Management |
Lutine Assurance Services |
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AEGON Scottish Equitable Plc |
MetLife |
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Alliance Trust |
National Savings & Investments |
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AXA Life |
New Star Investment Funds |
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Bright Grey |
Norwich Union Life |
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BPP |
Prudential |
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Canada Life Ltd |
Scottish Life |
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Cardif Pinnacle |
Scottish Life International |
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The Children’s Mutual |
Scottish Widows Plc |
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Clerical Medical Investment |
Skandia UK Group |
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Defaqto |
Standard Life Assurance Company |
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Friends Provident |
Tomorrow |
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The Hartford |
Unum |
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Invesco Perpetual |
Zurich Intermediary Group |
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Legal & General |
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Registered Office: Unbiased.co.uk is the consumer brand of IFA Promotion Ltd, 90 St. Vincent Street, Glasgow G2 5UB. Registered in Scotland: No. 114606
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