21 April 2006

ARE YOU A SERIAL RESOLVER? - EAST ANGLIA

·        Over half a million people in East Anglia have made a New Year’s Resolution.

·        Over a third of East Anglia’s New Year resolvers make the same resolution every year.

·        6 million Brits nationwide aim to tackle their finances but planning is central to making best intentions last, says IFA Promotion

Over half a million people in East Anglia have started off 2003 with a New Year’s Resolution.  However, over a third (38%) make the same resolution each year, reveals new research* from IFA Promotion, the organisation promoting the benefits of independent financial advice.

The research, conducted by independent research agency, BMRB*, on behalf of IFA Promotion, shows that overall next year’s most popular resolutions look set to mirror those of previous years:

§           24% of East Anglia’s resolvers are pledging to grapple with their finances.

§           Over one in ten want to give up smoking.

§           Going on a diet is a high priority, with 20% resolving to lose weight in 2003.

§           One in eight of people in East Anglia want to eat more healthily.

§           However over a third make the same resolution year after year.

When quizzed further about their finances:

·         One in ten people in East Anglia plan to save more in 2003, helping address the UK long-term savings shortfall of £66bn, or an average £2,263 for six out of ten people this year alone*.

·         One in five plan to invest more in 2003.

David Elms, Chief Executive of IFA Promotion commented, “It’s good to see that amongst the list of New Year’s resolutions, people in East Anglia are planning on focusing on their finances in the New Year, especially in the current economic climate, when making the most of your money has never been more important.”

He concluded, “Rather than recycle a perennially unsuccessful resolution, this time round we’re urging people to commit to sort out their finances.  By sharing some financial goals with an IFA, this may be one worthwhile resolution that lasts through to next year.”

To help you keep to your financial resolution and to help set 2003 off on the right footing IFA Promotion can provide you with a log book to help keep your finances in order and a list of four IFAs in your area to help. Call the freephone hotline on 0800 085 3250 or visit www.unbiased.co.uk. 

- ends -

For further information please contact:

James Sharp                                            Shellie Wells / Liz Willder

Regional Officer                                       Lansons Communications

IFA Promotion                                          020 7490 8828

01902 850053

For more detailed questions regarding the research, call:

Nick Philip

BMRB

020 8566 5000

1.  Independent Financial Adviser Promotion

IFA Promotion was established in 1989 to promote the value and accessibility of independent financial advice to the public.  It represents over 10,000 firms of independent financial advisers across the UK and is sponsored by 28 leading financial institutions. In 2002, over 300,000 consumers and businesses used IFA Promotion to find local independent financial advice.

IFA Promotion’s believes Independent financial advice should be:

·        Affordable.  The option to take independent financial advice should be available, by right, to all - not just the wealthiest in society.

·        Convenient.  IFAs should be available in the location of the consumer’s choice, wherever they live in the UK.

·        Transparent.  It must be clearly transparent to consumers who is able to offer independent financial advice and who is not.

2.      Independent Financial Adviser Promotion’s sponsors

AMP NPI	Old Mutual Asset Managers
AXA	Prudential
Barclays Global Investors Funds	Scottish Equitable Plc
Bright Grey	Scottish Life
BUPA	Scottish Mutual Assurance Plc
Canada Life	Scottish Provident
Clerical Medical Investment Group	Scottish Widows Plc
Eagle Star	Selestia
Friends Provident	Standard Life Assurance Company
GE Life	Swiss Life (UK) Plc
INVESCO Fund Managers Ltd	Skandia UK Group
Legal & General	Tunbridge Wells Equitable Friendly Society
National Savings & Investments	Winterthur Life UK Ltd
Norwich Union Life	Zurich Life Assurance Company

 

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