Search engines
Google applies its own and constantly changing algorithms to determine the position of the results in both PPC and SEO – with one decade of operating in this market we have the experience to stay ahead of changes from Google. Unbiased.co.uk is linked to by over 1,000 websites including the FSA’s consumer sites, product provider sites, and news sites and portals. This really boosts our natural listings and ensures our listed advisers get found by ever increasing numbers of searching consumers.
Pay per click (PPC)
PPC advertising on search engines such as Google is one of the most effective ways to get traffic to a website. Here at unbiased.co.uk we make sure that we are covering a range of terms, not only our core brand terms (which all of our PR promotes) but also product terms and advice related terms too. Overall we are bidding on thousands of terms and phrases to ensure that the right leads are coming to you.
Search engine optimisation (SEO)
SEO is where Google and other search engines are prioritising relevant content in their search listing – this is part of the search that companies can’t pay to appear in and is sometimes called natural or organic search. The only way you can rank in natural listings is to have relevant content – therefore we have built our website and our 60 whitelabel versions of the find a professional adviser searches so we can dominate the first 3 or so pages of Google. Over 70% of the links are to our website or a partner website carrying a copy of our search.
Partnerships
We have over 60 high profile partnerships with the biggest financial brands, news and consumer sites. These sites all carry whitelabel versions of the professional adviser searches ensuring that they can put their users in touch with the best advisers – sites such as thisismoney.co.uk, msn.com, ft.com, pru.co.uk and standardlife.com. We have further relationships with other sites that carry links or articles with links back to us – such as Citizens Advice Bureau, The Pensions Advisory Service and bbc.co.uk