Why use unbiased.co.uk?

Why do consumers prefer unbiased?

More advisers

Unbiased.co.uk lists more advisers than any other UK adviser search.  So, if you want to choose the best adviser for your particular need from the widest range of advisers in the market we can help you.

Direct contact with your local expert

Unbiased.co.uk can connect you to qualified and regulated advisers in your local area.  We check all our financial advisers are registered with the Financial Conduct Authority (FCA) before listing them on our site.

Clever search tool

Unbiased.co.uk features the most advanced ‘refine option’ search; want to look for a female long term care specialist in Norfolk that has ISO22222, is chartered and a member of Society of Later Life advisers?  You can search for that on Unbiased.co.uk...of course, should you want to carry out a simple search for your nearest adviser you can do that too!

Unbiased results

All advisers listed on unbiased.co.uk will offer advice that is right for your needs – this is why we call ourselves unbiased.  This means that if there is a product recommendation as part of the advice given this will be from the whole market with no bias to any provider.  Some advisers pay to add information to their profiles to better explain to you what their business offers and we make it really clear who has paid to be on the search. 

Tools and calculators

Unbiased.co.uk is more than just a search directory.  We provide resources including a hub full of tools and calculators to help with financial planning, legal issues, and information to help you manage your money and life events, as well as a whole list of useful questions to ask your adviser.  You don’t even have to pick up the phone; you can simply request an email or call back from your selected adviser.