The UK advice map

Do you live in an advice hotspot?

Are we more or less likely to seek professional advice depending on where in the UK we live? The results of our annual advice map are in. They show the top ten places where people are most inclined to consult an adviser, and also the bottom ten, where this is least likely to happen. The rankings are based on the percentage of each place’s population that used our online search to look for an adviser in the past year.

For the second year running, Truro in Cornwall takes the top spot. This may be attributable to a thriving local economy, correspondingly high housing demand and house prices, and its desirable location as a retirement destination. Elsewhere, however, there has been interesting movement in the top ten. Motherwell in Scotland is a new entry, while Kilmarnock has jumped from 10th place to 4th. Meanwhile, changes in the bottom ten suggest that this is part of a trend. In 2013, four of the bottom ten could be found in Scotland – now Scottish cities are absent from this list. Could it be that the independence debate prompted more Scots to think seriously about the future?

Read more analysis of these findings here, and take a look at the new league tables below.

Top ten postcode searches for financial advice (by % of population searching for a financial adviser):

 2014 (‘13)

Postcode

 1 (1)

Truro (TR)

 2 (3)

Stevenage (SG)

 3 (2)

Salisbury (SP)

 4 (10)

Kilmarnock (KA)

 5 (4)

Bath (BA)

 6 (5)

Cambridge (CB)

 7 (6)

Shrewsbury (SY)

 8 (7)

Crewe (CW)

 9 – NEW

Motherwell (ML)

 10 (8)

Dorchester (DT)

 OUT

Exeter (EX)


Bottom ten postcode searches for financial advice (by % of population searching for a financial adviser):

 2014 (‘13)                         

Postcode

 1 - NEW

Liverpool (L)

 2 (6)

Sunderland (SR)

 3 (4)

Durham (DH)

 4 (10)

Blackpool (FY)

 5 – NEW

Sheffield (S)

 6 – NEW

Dumfries & Galloway (DG)

 7 – NEW

Ipswich (IP)

 8 – NEW

London (WC, EC, SE, SW, NW, N, E, W)

 9 – NEW

Walsall (WS)

 10 - NEW

Wigan (WN)

 

*See below for Advice hotspots (2013)