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Financial adviser checklist

Updated 03 September 2020

1min read

Nick Green
Financial Journalist

How do you pick the perfect adviser?  You’re trusting them with your hard-earned cash, so it’s important to get it right.  Rowena Griffths gives us a ten point checklist.


1. Ensure the adviser is independent and not restricted to a limited number of products.  By searching for an adviser on unbiased.co.uk, you’ll find that all advisers are independent.

2. If possible, take a look at his or her testimonials.

3. Ensure the adviser has suitable qualifications.  A certified or chartered financial planner has the most widely accepted ‘gold standard’ of qualifications available.  If you are looking for advice in a specific area, such as mortgages, it is important to check that they have the relevant qualification.

4. Does your financial adviser listen to you and put your financial objectives first?

5. Does your financial adviser keep the lines of communication open and respond to telephone calls and emails?

6. Do they have access to specialists if required?

7. Do you understand what they will charge and what you will receive for their services?

8. Have you been offered a method of payment that suits your circumstances?

9. Are you happy with the location of the meeting?

10. Do you trust them?  If after meeting a financial adviser, you feel nervous and stressed out, that is a useful indicator that you may not be suited to each other.

Search for the right adviser for your needs using the unbiased.co.uk find an adviser search tool.

About the author
Nick Green is a financial journalist writing for Unbiased.co.uk, the site that has helped over 10 million people find financial, business and legal advice. Nick has been writing professionally on money and business topics for over 15 years, and has previously written for leading accountancy firms PKF and BDO.