'Over the past 2.5 years, I have gone from zero assets to just over £10 million AUM, which is down to Unbiased.”
True Potential Wealth Management was established 10 years ago with a mission to help people do more with their money. Known for challenging the established platforms and competitors, the team prides itself on its Trustpilot reputation. Using a technology-led approach, the company has grown to 1,200 advisers, with £28 billion AUM.
Steve Whyburd, who joined as a partner 2.5 years ago specialising in Retirement Planning, spoke about his winning strategy.
When he first joined, his priority was to build a client base fast. Steve initially tested several lead generation options, including advertising in local magazines and other online lead generation sites. He found they were often prohibitively expensive, and simply didn't generate sufficient genuine leads.
According to Steve, he quickly realised this approach wasn’t working, and he needed to secure a reliable source of business. This was when he approached Unbiased having used them in a previous role for offshore leads.
Starting with two locations, he quickly saw a stream of new clients generated and over the next two years increased this three-fold, to six locations in total. Unbiased now accounts for 90% of all his new business, and he sees a 30% conversion on enquiries to paying clients.
Despite Unbiased giving advisers the flexibility to offer their services nationwide, Steve has attributed his successful conversion rates to staying local.
All six of Steve’s locations are within close proximity, and he believes being geographically near to your potential clients and demonstrating that local knowledge is the key to his success.
With a 190% return since joining the platform, Steve, on average, converts 30% of his leads, generating eight new clients a month.
Sharing his top tips for boosting your conversion with Unbiased, Steve suggests: