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True Potential

In conversation with True Potential Wealth Management

Joining True Potential Wealth Management as a partner two and a half years ago, Steve Whyburd shares how his approach to recruiting local clients, with the help of Unbiased, has grown his assets under management (AUM) from zero to just over £10 million with 90% of all new business coming from Unbiased.

'Over the past 2.5 years, I have gone from zero assets to just over £10 million AUM, which is down to Unbiased.”

True Potential Wealth Management was established 10 years ago with a mission to help people do more with their money. Known for challenging the established platforms and competitors, the team prides itself on its Trustpilot reputation. Using a technology-led approach, the company has grown to 1,200 advisers, with £28 billion AUM.

Steve Whyburd, who joined as a partner 2.5 years ago specialising in Retirement Planning, spoke about his winning strategy.

When he first joined, his priority was to build a client base fast. Steve initially tested several lead generation options, including advertising in local magazines and other online lead generation sites. He found they were often prohibitively expensive, and simply didn't generate sufficient genuine leads.

According to Steve, he quickly realised this approach wasn’t working, and he needed to secure a reliable source of business. This was when he approached Unbiased having used them in a previous role for offshore leads.

Starting with two locations, he quickly saw a stream of new clients generated and over the next two years increased this three-fold, to six locations in total. Unbiased now accounts for 90% of all his new business, and he sees a 30% conversion on enquiries to paying clients.

''Being located near to my potential clients and demonstrating local knowledge has been a key factor in achieving a 30% conversion rate from enquiry to client.''

Staying local has boosted conversion

Despite Unbiased giving advisers the flexibility to offer their services nationwide, Steve has attributed his successful conversion rates to staying local.  

All six of Steve’s locations are within close proximity, and he believes being geographically near to your potential clients and demonstrating that local knowledge is the key to his success.  

With a 190% return since joining the platform, Steve, on average, converts 30% of his leads, generating eight new clients a month.  

Sharing his top tips for boosting your conversion with Unbiased, Steve suggests:  

  • Keep on top of your performance: Regularly check in with your account manager and request and review your data.  
  • Review your postcodes regularly: Have a performance threshold and switch them if they dip below this.  
  • Keep meticulous records of all contact with Unbiased leads: You can do this by using either the pipeline tool or exporting to your own tool.  

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