Are we returning to a savings culture? Possibly.
Keith Richards, CEO of the Personal Finance Society, gives us his thoughts on why we might be moving towards a savings nation, and what that can mean for you.
What does summer mean to you?
For your clients it means moving house. Google is reporting an increase in searches for mortgage advisers, so we thought we’d see if your future clients are looking for the same on our site. The answer is yes. We’ve had a 41%* rise in mortgage adviser searches compared to last year. Maybe it’s time to take a look at your profile and make the most of the traffic.
What did we get up to last week?
Our marketing team joined in London’s Marketing Week Live last week and we’ve put together some of our best social media hints and tips. Here they are:
- The 3 Rs of Marketing: Relevant content, right time, responsive interaction. To your clients, your opinion matters a lot. Blogs and ‘top tips’ can have a huge impact. It doesn’t need to be time consuming and it certainly does not have to be constant. In fact, 1-4 posts a week gets a 75% higher engagement than over 5 posts a week. Get the smart phones out and get typing.
- The best sweet spot for links within tweets is about ¼ of the way through. We wouldn’t mind a tweet or two if you’re already on there…
- Most clicks on links happen within the first 3 hours of posting so timing of tweets is important. Post tweets when the majority of the audience is online, usually between noon and 4pm.
- Occasionally use “please retweet” rather than “please RT”. We don’t know why it works, it just does.
*unbiased.co.uk searches Mar-May 2014 compared to Mar-May 2013
