Using digital to develop your business

07 Jun 2013

We can't see you!

Amazingly, only 12 per cent of you have uploaded your company logo to your profile!  Having your logo displayed on your profile helps consumers to immediately identify your brand and keeps your advertising messages consistent.

It could make a significant difference in helping you to acquire a new lead - and with our research showing just one lead from is worth an average of £1,734*, can you afford not to upload yours?  Why not take two minutes to stand out from the crowd and attract as many leads as possible.  Log in to your profile to upload your logo.

Every Business Matters

Legal & General's Business Protection research is now available to download online at  It is designed specifically to help you discuss business protection with corporate clients, so why not take a look!  The 'Every Business Matters' live adviser Q&A in the Professional Adviser Network group on LinkedIn is starting right now!  A panel of experts from L&G are on hand to answer all your questions on business protection - we hope to see you there!

New thinking - using digital to develop your business

With 68 per cent of consumers now searching online for financial goods and services, the digital age offers you a significant business opportunity to engage with potential customers online.  It can also help you to build stronger, long-term relationships with existing customers.

Aviva's New Thinking Hub contains practical hints and tips to help you get up to speed with the world of digital and social media, which is often both free and more time efficient than traditional marketing methods.  Over the coming weeks, Aviva will provide practical content covering a range of topics to help you make the most of the opportunities digital offers you.  This will include:

  • Videos featuring advice from leading digital experts
  • Helpful infographics
  • The best informative content from the internet

Keep up to date with all the latest Aviva adviser business support and news by following @avivaforadviser or visiting the New Thinking Hub!

What's going on out there, post RDR?

Panacea Adviser is conducting research into how advisers are responding to RDR six months on.  All participants will receive a summary of the research insights. Take part in the survey


Kind regards

The team


*Survey of 166 advisers 18-25 April 2013, average lead value for enhanced subscribers £1,734.15, average leads per year for enhanced subscribers 4.28, average leads per year for basic subscribers 1.86

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