Who’s giving financial advice, and who’s seeking it? How is the relationship between adviser and consumer evolving? What could this mean for businesses in the financial space? We address these and other key questions in The Advice Nation, a report by unbiased.co.uk, the UK’s favourite place to find financial and legal advisers, in partnership with Opinium, an award-winning strategic insight agency.
This debut report brings you a unique set of perspectives on the UK’s relationship with financial products and the use of financial advice. Based on surveys of 2,000 representative consumers, 500 investors and 200 financial advisers from across the UK, as well as search data from unbiased.co.uk, the report follows every step of the advice journey and explores the connection between advice and consumer choice. The Advice Nation is essential reading for anyone doing business in this fast-changing market.