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First Option

Independent Financial Adviser  55 Merthyr Road, Tongwynlais, Cardiff, CF15 7LG
First meeting at adviser's own cost
Best advice on Pensions & Investments + Great Personal Service + Lowest Adviser fees in Cardiff
We can advise you on
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Annuity purchase
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Auto enrolment
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Pension consolidation
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Pension drawdown
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Pensions & divorce
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Pensions & retirement planning
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Pensions review
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Pensions transfer
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SIPPs
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Stakeholder
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Wealth management
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Ethical investments
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ISA / Unit Trusts / OEICs
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Investing for income
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Investment trusts
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OEICs
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Offshore investments
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Socially responsible investments
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Traded endowment policies
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Unit trusts
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Lump sum
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National savings
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Regular savings
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Savings for children
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School fees planning
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Accident & sickness
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Critical illness
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Healthcare
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Home and leisure
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Income protection insurance
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Large business
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Life insurance
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Payment protection insurance
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Small business
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Commercial mortgages
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Corporate pension
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Employee benefits
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Group ISA
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Group Pension/Stakeholder
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Group Protection/Life Insurance
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Group critical illness
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Group income protection
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Group life insurance
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Group private medical insurance
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Group risk
Make an enquiry Request a call back Recommend to a friend
Response rating
7.0/10
phone Show number
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FCA authorised
Last authorised 25th May 2020
Meet our advisers
Bob Windust
Principal Adviser

This qualification allows mortgage professionals to become qualified in more specialist areas such as supervising in a regulated environment, alternative residential learning and customer care.

In order to have completed this qualification, individuals were required to obtain three units. These could have been selected from any combination of the available units at that time but must have included the compulsory G10 unit - Taxation and Trusts.

Having achieved the IFS Level 6 Diploma in Financial Advice, advisers can go onto to achieve this recognisable benchmark of quality and ethical practice for financial services professionals, elevating financial planning and advice in the public eye to the same standing as other Chartered professions. The holder must demonstrate a combination of experience, financial qualifications, ongoing educational activity (continuous professional development) and ethical behaviour.

What our clients say
My previous Financial Adviser had moved and I wanted an Independent Financial Adviser. I found Bob Windust from First Option online and have been more than happy with his service. I can thoroughly recommend him. I needed investments with a regular monthly return and Bob was able to advise me. As I am retired and not yet receiving my state pension I needed a monthly return from my investments and savings. Bob Windust was able to advise me and I am completely satisfied with his service. What could they have done better? I cannot speak too highly about him. I am very pleased with the advice he has given me and his fees are very reasonable. Parking is also a great advantage in that I can park my car next to his house without having to pay to park my car in the centre of Cardiff.
Anne Rogers, Cardiff
AFTER BEING IN CANADA FOR 20 YEARS I WAS NEW TO THE BRITISH ECONOMY AND COMING BACK TO BRITAIN IN 1996 I REQUIRED ADVISE IN MANY AREAS MR WINDUST HELPED US AND ADVISED US ON A MORGAGE AND ALSO HELPED US WHERE TO INVEST MY PRIVATE PENSION....I HAVE ALSO USED MR WINDUST FOR ALL MY FINANCIAL NEEDS OVER THE LAST 19 YEARS AND HAVE THE UP MOST RESPECT FOR HIS GUIDANCE .... YES MY CURRENT SITUATION IS JUST WHAT I HOPED FOR ..........
Nick Davies, Caerphilly
I was reviewing the pensions of myself and my wife ,also purchasing a buy to let property . Bob went through all my existing pensions and where my investments are ,if they are doing the best it could. adjusted where we wanted to and helped to get the best buy to let mortgage. We are a lot more confident with the pension investments are in the right place, and i have just had a year with my buy to let property,happy with review. What could they have done better? Bob did an very good job he has good knowledge and listens carefully and very professional. the only delay we had was from the companies we had to deal with. Not sure how we can improve on that .
Ian Lowe, Barry
General financial review and Retirement Planning. 1. Helped review different options with regard to Pension planning 2. Reviewed our current protection plans and supported comparing/contrasting market products available 3. Completed a user friendly financial health check, highlighting potential needs long term We adjusted our financial planning in line with our changing needs, the outcome has been peace of mind and addressed our will deficiency with our solicitor. What could they have done better? We have received very efficient and professional advice that has made a difference.
Stephen Farmer, Penarth
I was looking for pension advice to use my tax free cash for home improvements, Bob Windust offered a friendly service which I was extremely pleased with,I found him to be honest and at ease with from the start,I would highly recommend his services to anybody seeking the advice and services of a financial adviser. What could they have done better? As I've stated above the service that bob offered me was professional and I felt at was dealing with him
John Corcoran, Caerphilly
About us

We pride ourselves on "going the extra mile" in providing our clients with first class service.
"To have ZERO customer compliants in 35 years must be a WORLD record!
That's why over 100 customers have rated First Option with a 5 STAR ***** rating
Just give us a call, there's no obligation!

Our services

Bob Windust is the principal adviser with over 35 years experience in helping clients make the right financial decisions regarding their retirement and investment needs.
With over 100 (verified) client reviews all giving a rating of 5.00 out of 5 on <url hidden>
We help you make sense of all the jargon and ensure you make the correct financial decisions that will stand the test of not only time but more importantly, your financial needs that may change over the years.

Where to find us
Head office address: 55 Merthyr Road, Tongwynlais, South Glamorgan, Cardiff, CF15 7LG
Preferred clients
Minimum wealth (income/assets)
£50,000
Minimum pension value
£50,000
Minimum mortgage value
£0
Special offers
Choose an Unbiased exclusive special offer:
Advice methods
  • phoneButton
    Telephone
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    Online (Live chat, video, email)
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    Face to face
Make an enquiry Request a call back Recommend to a friend
Response rating
7.0/10
phone Show number
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FCA authorised
Last authorised 25th May 2020

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