Sterling and Law

Independent Financial Adviser  Sterling & Law, Hitchin, Hertfordshire, SG5 1RT
First meeting at adviser's own cost
We will always explain things clearly, in an easy to understand language, listening to what you want.
We can advise you on
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Annuity purchase
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Pension consolidation
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Pension drawdown
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Pensions & divorce
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Pensions & retirement planning
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Pensions review
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Pensions transfer
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SIPPs
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Stakeholder
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Building your home
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Buy my next home
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Buy to let
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Buying first home
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Equity release
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Flexible mortgages
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Next home / Remortgaging
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Self-employed mortgages
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Wealth management
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Ethical investments
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ISA / Unit Trusts / OEICs
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Investing for income
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OEICs
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Offshore investments
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Socially responsible investments
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Unit trusts
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Lump sum
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National savings
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Regular savings
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Savings for children
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School fees planning
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Accident & sickness
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Critical illness
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Healthcare
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Income protection insurance
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Life insurance
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Capital gains tax
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Estate planning
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Income tax
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Taxation planning
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Long term care
Response rating
9.0/10
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FCA authorised
Last authorised 6th July 2020
Meet our advisers
Jonathan Smith DIP FA. MIFS
Practice Principal

This qualification assesses a knowledge and understanding of the financial services industry including: regulation and ethics, personal taxation, investment principles and risk, pensions and retirement planning, financial protection

Helena Wardle Dip FA
Independent Financial Consultant

Having achieved the APFS designation, advisers can go onto to achieve this recognisable benchmark of quality and ethical practice for financial services professionals, elevating financial planning and advice in the public eye to the same standing as other Chartered professions. The holder must demonstrate a combination of experience, financial qualifications, ongoing educational activity (continuous professional development) and ethical behaviour.

This examination assesses the candidate to develop in depth financial planning skills related to personal and corporate pensions.

This qualification assesses a knowledge and understanding of the UK regulation environment in the financial services industry, mortgage products, repayment options and the giving of mortgage advice.

This examination assesses a knowledge and understanding of the different types of equity release products, risks to the consumer associated with equity release and application of suitable equity release solutions according to the circumstances of different customers.

The Diploma enhances knowledge in core areas such as regulation, investment principles, risk, taxation and personal financial planning using real-life scenarios to develop the essential skills to apply this technical knowledge in practice

This qualification assesses a knowledge and understanding of the UK regulation environment in the financial services industry, long term care insurance products and the giving of long term care insurance advice.

This qualification enables professional advisers to develop specialist planning capabilities, covers topics like: personal tax and trust, business financial, pension and investment planning.

What our clients say
Helena has an impressive all round knowledge of the financial services areas myself and my business were interested in. Her customer service levels are of the highest standard together with always being available to answer to any questions. I would recommend Helena to any business or individual without hesitation.
Paul, Hertfordshire
Jon takes time to understand exactly what your requirements are both in the short and long term and uses his knowledge and expertise to ensure that the guidance he provides is relevant and appropriate. Having used his services for many years he understands immediately what changes or approach needs to be taken when I ask for advise and is always ready to offer his opinion as to the right approach even when that may be do nothing. Definitely a \'trusted adviser\'..
Joy, Hertfordshire
When my father passed away, my mother and I really didn't know who to turn to for financial advice, but fortunately Jonathan was recommended to us. He has always been very reliable. Always thorough, and provides clear explanations. However busy he is, he always finds time to listen, to understand the situation, and has offered sound advice to both my mother and latterly to me. I also have great confidence in his team - if Jonathan is busy and I leave a message with a colleague, I know that it will be passed on to him. Yes, I would highly recommend Jonathan Smith and his team.
Penny, Bedfordshire
About us

Established in 1997, Sterling & Law is a firm of professional independent financial consultants. Our client-first philosophy places you at the heart of everything we do. Our reputation as valued professional advisers is built on our focus and commitment to our clients, resulting in long-term professional relationships.

We can answer any of your questions in depth on:

• Financial Advice
• Financial Planning
• Pensions Advice
• Mortgage Advice
• Investment Advice
• Savings Advice
• Wealth Management
• Tax Planning

Our services

We help our clients achieve their financial goals. Our clients come from diverse backgrounds but they have one thing in common: they want to gain clarity on their financial future. Our expertise lies in helping you to identify the type of future you want and how best to achieve it. Once we understand the issues that are important to you, we will help you answer questions about your future in a clear and simple way. Our approach is transparent and focused on positive outcomes working with you to create a clear financial plan developed specifically for your individual circumstances

Where to find us
Head office address: Sterling & Law, Suite B, Gloverside, 23-25 Bury Mead Road, Hertfordshire, Hitchin, SG5 1RT
Preferred clients
Minimum wealth (income/assets)
£100,000
Minimum pension value
£50,000
Minimum mortgage value
£250,000
Advice methods
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    Telephone
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    Online (Live chat, video, email)
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    Face to face
Response rating
9.0/10
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FCA authorised
Last authorised 6th July 2020

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