Sterling Welsh

Independent Financial Adviser  Sterling Welsh Ltd, Cowbridge and llanblethian, The vale of glamorgan, CF71 7EW
First meeting at adviser's own cost
If you find personal finances difficult to understand or just don't have the time I'd love to help you. There are no pin-striped suits here, and nobody's called Tarquin. We don't like stuffy financial advisers either! I will explain everything in plain English, which means that you can make the right decisions about your finances and your future. I have been listed in the "Sunday Times Top Rated IFA" list for two-years' running. So, you can be assured that you will be looked after. If you are worried about your investment as a result of the recent down-turn and would like a free review of that investment, let me have a look at it for you. I can do a video meeting so you don't need to come into the office.
We can advise you on
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Annuity purchase
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Auto enrolment
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Pension consolidation
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Pension drawdown
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Pensions & divorce
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Pensions & retirement planning
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Pensions review
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Pensions transfer
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SIPPs
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Stakeholder
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Bad credit
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Building your home
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Buy my next home
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Buy to let
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Buying commercial property
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Buying first home
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Buying overseas
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Equity release
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Flexible mortgages
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High loan to value
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Mortgage protection
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Next home / Remortgaging
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Right to buy
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Self-employed mortgages
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Wealth management
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Ethical investments
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ISA / Unit Trusts / OEICs
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Investing for income
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Investment trusts
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OEICs
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Offshore investments
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Socially responsible investments
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Unit trusts
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Lump sum
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National savings
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Regular savings
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Savings for children
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School fees planning
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Accident & sickness
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Buildings and contents
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Commercial motor
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Critical illness
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Healthcare
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Home and leisure
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Income protection insurance
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Large business
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Life insurance
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Payment protection insurance
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Small business
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Travel
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Capital gains tax
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Estate planning
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Income tax
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Taxation planning
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Commercial mortgages
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Corporate pension
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Employee benefits
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Group Pension/Stakeholder
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Group Protection/Life Insurance
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Group critical illness
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Group income protection
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Group life insurance
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Group private medical insurance
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Group risk
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Sharia finance
Response rating
9.8/10
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FCA authorised
Last authorised 25th May 2020
Meet our advisers
David Rose CeMAP, DipFA, MPharm
Director & Independent Financial Adviser

This qualification assesses a knowledge and understanding of the UK regulation environment in the financial services industry, mortgage products, repayment options and the giving of mortgage advice.

This qualification assesses a knowledge and understanding of the financial services industry including: regulation and ethics, personal taxation, investment principles and risk, pensions and retirement planning, financial protection

What our clients say
David Rose of Sterling Welsh arranged my mortgage for me. From the moment I made the offer on our new home he was absolutely excellent. Throughout the whole process I felt I had a very powerful advocate who was totally committed to making this happen. I am self-employed, which isn't the easiest of circumstances for mortgage application! However David made the process seamless and painless. He was incredibly knowledgeable and always extremely efficient. I have spoken to others who had to chase their mortgage advisors etc, and I have to say that David was super efficient in EVERY aspect of the journey. He was totally professional and yet friendly as well. He made himself available at unsociable hours, with very good grace. His fees were more than reasonable and I cannot recommend him too highly. I know of so many friends who have benefited from his unparalleled services and suggest that you speak to him immediately about all your financial needs. Having secured an excellent deal on our mortgage I will be asking David Rose to attend to all the major financial decisions in our future. As I said I cannot recommend him highly enough!
Derek Talbot, Essex
Brilliant service, Sterling Welsh has helped me and my husband mortgage and re-mortgage our properties.
Nichola Murch,, Essex
Dai gave me friendly advice and was never pushy with any of the products he said would be useful to me. He puts me first and I completely trust everything he says. He’s really approachable and I’d highly recommend him! I can’t think of anything Dai could have done more. He went above and beyond my expectations
Mark, Hertfordshire
Dai gives very clear, detailed advice including suggestions for issues that we may not have yet been aware of or considered
Eifion, Swansea
I was unhappy with my current IFA. David helped me to release equity in my property, arranged a new mortgage and advised me on my pension plan. The outcome in all services was better than I hoped for and my pension pot has given me a higher return in 6 months than I received in the previous 3 year period. David was extremely attentive to my needs and I cannot praise him highly enough.
Jacinta, Middlesex
I wished to have an up to date specialist look at my pension, to aid my retirement planning for the future. He offered a full pension review which eventually lead to transferring my pension to a different provider. He provided projections for my pension and my income post retirement. Yes, my pension has been transferred and will be monitored by David, monthly, over the next few years. His work was very good, his advice was well considered and informative. He had a broad depth of knowledge and offered great insight into my financial planning, not only concerning my pension but as a whole.
Paul, Neath
Easy, quick and exceptional service - Sterling Welsh are the people to go to when you want straight forward advice and help. Fastest mortgage approval I've ever had.
Christine, Middlesex
I was looking to protect and provide for my family if something should happen to me David Rose was amazing. He talked me through all the options with great patience and excellent knowledge giving me the information I needed to make an informed decision He couldn’t have done anything better. I’ve used several financial advisors in the past and the service David provided was far superior.
Simon, Devon
I don't usually rate. But Sterling Welsh are special. Six weeks ago I had no idea that I could buy a house, have insurances, find a Solicitor who works With me not just files my accounts etc, etc. But a House? No chance. I met Dai - 4 weeks ago, and since that time he and his team have totally turned my life around. I really can't believe how much these guys have changed my life. 4 years ago, I lay dying for 6 months in hospital from multiple organ failure, sepsis, double pneumonia, etc, and then they discharged me to no home. so I spent a year living on the streets homeless. Since then I've fought hard to take on every challenge step by step, but no way could I, me, l own a house. Now look at me, With Rich Baron's amazing help, and patience, and advice, and care, now, come the 1st July I am moving into this gorgeously totally redeveloped house in canton. Thank you very very much.
Paul, Cardiff
Great advice and fantastic service. Dai and the team at Sterling Welsh couldn't have been more helpful. They have made what could have been a very stressful time for me much easier, sorting mortgage, life insurance, critical illness cover, Will etc quickly and easily with no fuss, while ensuring that each product fully meets my needs.
Paula, Doncaster
Dai and his colleagues give very good advice and are very approachable and efficient.
Helen, Cardiff
About us

If you need a friendly IFA based in the centre of Cardiff then welcome!

We are based in the centre of Cardiff just opposite the museum. There is ample parking outside and Cathays and Queen Street Train Stations are just a short walk away.

If you need to come in after work or on the weekend that's fine. Just let me know and I'll get the kettle on!

I can help with:
- saving for retirement using tax-efficient personal pensions
- switching old, frozen pensions
- generating an income from your pension during retirement
- setting up ISAs
- saving for future events such as "little Jonny going to University"
- Inheritance Tax Planning

Just book an appointment today and I will complete a free financial review for you.

Our services

We can help you to:

- Investments
- Pensions
- Life Insurance
- Help to manage an inheritance
- Saving for school fees
- Retirement Planning
- Living in Retirement
- Cashflow Planning
- Inheritance Tax Advice and Planning
- First Time Buyer Mortgages
- Commercial Mortgages
- Buy to Let Mortgages

Where to find us
Head office address: Sterling Welsh Ltd, 35 Park Place, South Glamorgan, Cardiff, CF10 3RL
Preferred clients
Minimum wealth (income/assets)
£0
Minimum pension value
£0
Minimum mortgage value
£125,000
Advice methods
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    Telephone
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    Online (Live chat, video, email)
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    Face to face
Response rating
9.8/10
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FCA authorised
Last authorised 25th May 2020

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