True Potential Wealth Management LLP

Restricted - Whole of Market  14 Buckingham Road, Lytham St Annes, Lancashire, FY8 4EU
First meeting at adviser's own cost
We offer practical and clear solutions for your Investment and Pension needs. We are also proud to offer access to the award winning True Potential platform, products and technology, whilst also retaining access to the whole of the product market.
We can advise you on
Annuity purchase
Defined benefit
Pension consolidation
Pension drawdown
Pensions & divorce
Pensions & retirement planning
Pensions review
Pensions transfer
Wealth management
Ethical investments
ISA / Unit Trusts / OEICs
Investing for income
Offshore investments
Unit trusts
Lump sum
Regular savings
Savings for children
School fees planning
Critical illness
Income protection insurance
Life insurance
Capital gains tax
Estate planning
Income tax
Taxation planning
Corporate pension
Employee benefits
Group Pension/Stakeholder
Group Protection/Life Insurance
Group critical illness
Group income protection
Group life insurance
Group private medical insurance
Long term care
Response rating
FCA authorised
Last authorised 18th October 2021
Meet our advisers
MR Dale Hammond
Financial Adviser

This qualification assesses a knowledge and understanding of investment products and the application of the investment advice process.

This qualification assessed the knowledge and understanding of the UK regulation environment in the financial services industry together with types of mortgage products and repayment options and the giving of mortgage advice.

This qualification assesses a knowledge and understanding of the financial services industry, including regulation, legislation and the Code of Ethics.

This qualification assesses a knowledge and understanding of an ability to analyse pension and retirement planning issues.

This qualification assesses a knowledge and understanding of the UK regulation environment in the financial services industry, mortgage products, repayment options and the giving of mortgage advice.

This examination assesses a knowledge and understanding of financial protection plans.

This qualification assesses a knowledge and understanding of the UK regulation environment in the financial services industry, long term care insurance products and the giving of long term care insurance advice.

At the end of this unit, candidates should be able to demonstrate an understanding of: the basic structure of the tax system and self-assessment; the main taxes on income and capital that may be charged on individuals, the self-assessment system and how tax liabilities are computed; impact of residence and domicile on an individuals liability to UK tax.

At the end of this unit, candidates should be able to demonstrate an understanding of the: legal principles associated with the creation and management of a trust; main types of trusts that are common in the UK; taxation considerations relevant to trusts.

This qualification develops advanced technical knowledge and understanding across a broad range of key advisory areas.

What our clients say
Dear Dale, I would like to thank you for your advice given at our recent meeting. I had been recommended to look on Unbiased to find an independent Financial Advisor who could help me with decisions I needed to make on my forthcoming pension. After initially sending my email to Unbiased they sent me a email back letting me know about you. You then sent me an email to introduce yourself to which you then followed up with a phone call to arrange a meeting. I was very impressed how you were prepared to come to my home and within the week we had had our meeting. I was more than satisfied with the advice given and will most certainly recommend your financial services to my friends, family and colleagues. Thank you once again for your advice it has put my mind at rest.
Julie, Thornton-Cleveleys
My husband and I met three local Financial Advisers as we were looking for some Investment advice after recently retiring, Dale was by far the most professional and made us feel at ease immediately. We therefore agreed to use his services
Val, Thornton- Cleveleys
I had a number of older style personal pensions and had lost my way with paperwork and was seeking advice on taking my benefits in the near future. Dale agreed to look into the charges and retirement options on all my personal pensions at no cost to me and then formulated a retirement plan which was exactly what I wanted.
Chris, Preston
I sold my company.Needed the help of a Financial adviser regarding the funds raised from the sale Dale advised on investments and timescales Money is invested and doing well. Dale is always constructive with his advice and guidance
Mirek, Blackpool
I sold my business and had money to invest. Was looking at different schemes and our strategies for retirement and pension plans. Dale discussed various options regarding investments. He was very knowledgeable about many different aspects of how best we could use the monies raised from the sale of our business to utilise growth for our future retirement. Whilst always business like and professional my wife and I have always found Dale to be friendly, affable and totally trustworthy. With Dales advice, support and information we have seen our investments grow. Dale has always offered us a highly professional service.
Glyn, Cumbria
My husband and I enlisted the help of Dale in the first instance for advice concerning pension planning. Dale was extremely helpful in suggesting a plan tailor-made to our particular circumstances. He gave us great confidence in an area which we were unfamiliar with. Our current situation is that Dale now assists with all our financial planning, and we value his guidance in all aspects concerning future financial planning. He is the first person we contact regarding finance. From our experience we cannot fault Dale and cannot think of anything to improve upon with respect to the service he has provided us.
Jackie, Cumbria
I sold my business and retired. Dale provided advice on investment returns, income, savings, inheritance tax planning and introduction to other areas of support. I have always found Dale to be trustworthy, highly knowledgeable and such an easy person to get along with, who explains everything very clearly.
Alison, Lancashire
I was unhappy with the investment I had . Dale assessed my personal situation and was able to suggest a better investment. So far the investment performance has been what I hoped for and I am very confident in Dale as my Financial Adviser.
Julia, Thornton Cleveleys
I wanted to review my investments and pensions to make sure that they would be on track to meet my retirement expectations Dale looked at all my pensions and investments, gave me projected figures, showed me different investment options and helped me to decide a course of action I have much better visibility of my pensions and investments and I am able to easily monitor progress. The outcome has been positive and has met my expectations
Andrew, Preston
On retirement following the sale of my business I was looking to invest some capital for income and wanted a complete assessment of my existing Investments. Dale provided advice and guidance and engineered the removal of funds from poorly performing bonds and placing funds with a Discretionary Wealth Management service at a competitive fee base and also provided ongoing IHT and Pension advice. Given current market volatility , I feel I am well placed and know I can count on Dale and look forward to our ongoing review meetings.
David, Wheelton, Lancashire
It was time to review my two pension policies together and it was just a matter of finding time to sort this out and amalgamate the policies into one for my future retirement fund. My pensions were very 'one dimensional' with the previous providers and I was looking for them to be more actively managed. Dale went through all the options very thoroughly and weighed up which strategy/fund best suited my risk profile. He gave honest and open advice as to what he thought would be best for me. I found Dale to be very professional and informative on the occasions he met with me. I fully trust his opinions and judgement and feel happy about my future pension plans.
Clare, Lytham St Annes
I received a retirement lump sum and wanted retirement planning for myself and my wife. Dale developed a workable plan and always listens to our changing situation. We are very happy with where we are and the service Dale provides. We like the TPLLP web site which gives us all the information we need and the ability to communicate with Dale very quickly. We appreciate the way our relationship works with Dale who we find highly dependable.
Terry, Chorley
I took the offer of early retirement from my workplace and received a lump sum plus an occupational pension. I needed advice on what best to do with my lump sum and other savings I had to protect my future way/standard of life. Dale went through a risk analysis assessment to determine my views\predilection on risk and based on the findings, cautious, made suggestions as to what I should do. He's very easy to understand and explains everything including the historical performance of the investment and likelihood of future performance which given the events in 2008, was very useful for me.I love his Pantry, Fridge, Freezer analogy (keep some money in easy access, some you can get hold of pretty quickly and some in longer term investments). It works for me. I've never has a loss in any calendar year and I feel quite secure that my investments are being well looked after until I decide I need them. We have an annual face to face check up on how things are going, emails if required by either party as and when.He's reliable, always available on the 'phone or via email and I've found his service to be most reassuring.
Steve, Lytham St Annes
Dale responded to my initial enquiry via Unbiased very quickly and arranged to meet that same week. Dale was very professional and had an open approachable character hence I felt very comfortable in explaining my circumstances and financial situation and importantly my pension enquiries. He explained each of my options very clearly and concisely, which was a huge relief to me. Our meeting was very successful. I could not recommend Dale more highly.
Ms J Bryant, Lytham St Annes
My Mother needed assistance with accessing her Pension Funds and taking tax free cash, after considering a number of Advisers and services we chose Dale. We found him courteous, prompt and above all he made everything easy to understand.
Darren, Lytham St Annes
Thank you Dale for your patience and help with my investment. It was a pleasure doing business with you, Julia
Ms J Harrison, Thornton
I used your website to obtain advice on pensions. You matched me with Dale Hammond, who was very helpful, informative and professional in his approach. He gave me the knowledge and confidence to move forward with my pension decisions. I would certainly use both your website and Mr Hammond for future advice. I would also recommend to other colleagues. Many thanks Richard Bell
Mr R Bell, Blackpool
Dale helped me navigate the complex world of pensions and to better understand the options available, what would work best for my current situation, and also planning for the future. He helped make my pension transfer a smooth and straightforward process
Amanda, Kirkham
Dale has been my financial advisor for help in transferring my defined benefit pension to a new personal pension, during the tricky months of covid19. He has kept in touch with me all the time and he reassured me when I was worrying about anything. Dale explained the complexities of transferring one's pension and all the different steps that have to be taken. I would recommend Dale as he is very knowledgeable about his subject matter as a financial advisor. I am very happy with the service I have received and I am sure this will continue.
Suzanne, Southport
About us

Having decided 7 years ago to use primarily True Potential's award winning technology, platform and products, we also retain access to the whole of the market, which we feel provides us with a huge range of investment and pension choices for us to consider when making recommendations.

We are passionate about building long-term relationships with all our clients. Trust and integrity are our core values. We are committed to providing a face to face service that can meet all of your financial planning needs, whether you are looking to grow and manage your wealth or want to preserve and safeguard your assets in retirement. All delivered in a clear and jargon-free manner.

We offer specialist pension advice, both pre and post retirement including transfers of final salary/defined benefit company pensions.

We believe the key to being good adviser's is not just about having a high level of technical knowledge but more importantly the ability to listen and connect with what really matters to clients. Priding ourselves on being able to cut through the jargon usually associated with Financial Services by being able to offer easy to understand, clear and transparant advice.

Our services

We provide financial advice in a simple and straightforward manner. To us it's about giving the right advice, to the right people at the right time and then continuing to work with people as their situation and needs evolve. We take the time to understand you, your current situation and what you need or are looking to achieve by working with a Financial Adviser. We then simplify the complexities of financial planning and agree a financial goal which can be monitored easily using the award winning True Potential platform and technology.

Where to find us
Head office address: 14 Buckingham Road, Ansdell, Lytham St Annes, FY8 4EU
Service coverage
Preferred clients
Minimum wealth (income/assets)
Minimum pension value
Minimum mortgage value
Special offers
Choose an Unbiased exclusive special offer:
Offers terms
Advice methods
  • phoneButton
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    Online (Live chat, video, email)
  • icons
    Face to face
Response rating
FCA authorised
Last authorised 18th October 2021

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