Fortune Financial Planning Ltd

Mortgage broker  Alexander House, Hitchin, SG4 0AP
First meeting at adviser's own cost
Voted Top Adviser for 2022 in The Times, along with a Certificate of Excellence for 5 star reviews. Whether you’re an existing customer, first time buyer, moving home or even a buy to let investor we’ve got you covered.
We can advise you on
Bad credit
Building your home
Buy to let
Buying first home
Equity release
Flexible mortgages
High loan to value
Mortgage protection
Next home / Remortgaging
Right to buy
Self-employed mortgages
Meet our advisers
Mark Seddon
Mr Cade Somerville
Senior Mortgage Adviser
Miss Emma Brook
Mortgage & Protection Specialist
Mr Aaron Miles
Mortgage and Protection Adviser
Miss Kayleigh Madden
Protection, Trust & Will Specialist
Miss Kelly Cave
Home Insurance Specialist
Miss Shannon Austin
Protection Adviser
What our clients say
“I have been a using Fortune Financial's services for over 5 years now and have recommended friends and family as I have been very pleased with them. All the members of staff are extremely professional, efficient, attentive and helpful. In addition they have access to a lot of products and services and always do their best to obtain the most suitable ones for me. I have dealt with Cade, Mark, Kelly, Kayleigh and Rachel and they've all been brilliant. Highly recommend.”
H Shah, London
“The whole team at Fortune Financial are simply first class. I have organised 2 mortgages through Cade and the team and have received exceptional service each time. One buy to Let mortgage and a new house purchase (during lockdown), each time the response and service through to completion was fantastic. I have subsequently recommended them to several people without hesitation.”
Duncan Hammond, Herts
“The team at Fortune Financial were fantastic help when I was purchasing my first house. The friendly and informative team guided me through the process and really made me feel valued. Would definitely use them again.”
Joel Noblett, Cheshire
“Amazing! We had a complicated matter and they made us feel at ease at every point. Found fantastic deal you do not have access to from online searches. Can highly recommend and have already recommended to friend who’s buying their first home.”
Nugget 83, Beds
“Our dealing with Fortune Financial Planning Ltd has been nothing short of phenomenal. I say this because they took the time to guide us and at times educate us on issues that would benefit us. At no point did we feel on our own or uninformed. We cannot recommend them enough.”
Andrew Reid, Herts
“All of the staff at Fortune Financial have been fantastic!! I would highly recommend them to anyone who is looking for help during their mortgage journey. Our journey was made all the easier due to the professional expertise and friendly nature of all staff involved. At no point did we feel unable to ask questions and the communication received was always clear with minimal jargon. Highly recommended.”
James Fairweather, Herts
About us

As mortgage advisers based in Hitchin Hertfordshire, we are an appointed representative of PRIMIS Mortgage Network, a trading name of First Complete Limited which is authorised and regulated by the Financial Conduct Authority. Our mortgage network is voted the number 1 in the UK.

We cover most areas Nationwide with a large volume around Hertfordshire, Bedfordshire, Essex and London. We have flexibility to meet with our clients at their convenience whether that be face to face, via Zoom or Microsoft Teams video call or over the phone. We don’t work nine to five, instead our company belief is that your mortgage broker should be available as and when you need them.

Our team is made upon of experience mortgage and protection advisers with support from client relationship managers and post application case managers who ensure your journey is stress free. They chase lenders, conveyancers, estate agents and developers whilst prioritising your regular all important updates.

Visit our website using the link below or contact our mortgage advisers directly on

Our services

Remortgages – Remortgaging can help to save money on monthly repayments, shorten your current mortgage term, free up cash for your home improvements or purchase an additional property.

First Time Buyer Mortgages – Buying your first home is one of the most exciting things you will do, and our specialist mortgage advisers at Fortune Financial are here to make sure you enjoy it!

Home Mover Mortgages – Moving house is often a great time to review your current mortgage, as mortgage rates are generally very competitive for house movers.

Buy To Let mortgages are similar to residential home loans, but there are some important differences you need to understand.

Specialist Mortgages – You may need a specialist adviser if your are self employed or perhaps you have a poor credit score and have been refused a mortgage in the past.

Bridging Mortgages – A bridging mortgage is usually short-term borrowing arrangement used to bridge a gap in funding until, for example, your house sale.

Where to find us
Head office address: Alexander House, 40a Wilbury Way, Hitchin, SG4 0AP
Service coverage
Preferred clients
Minimum mortgage value
Advice methods
  • phoneButton
  • mouse
    Online (Live chat, video, email)
  • icons
    Face to face

Your home may be repossessed if you do not keep up repayments on your mortgage.

We are an Appointed Representative of the PRIMIS Mortgage Network, a trading name of First Complete Limited, which is authorised and regulated by the Financial Conduct Authority (FCA). The FCA is the independent watchdog that regulates financial services.

PRIMIS is included on the Financial Services Register under registration number 187834. You can check this via the FCA website <url hidden>.

PRIMIS Mortgage Network authorise us to advise and make arrangements in relation to:

• Mortgages
• Life and Health Insurance
• Private Medical Insurance
• Business Protection
• General Insurance

We provide an advised service. This means that we will assess your needs and make a personal recommendation for each of the mortgage and / or insurance areas in which you have asked us to provide a service. We act for you and not the insurer or the mortgage lender in connection with the services we provide.

Similar advisers near you

Mortgage Broker 1.04 mi
A great value fixed fee service from friendly, fully independent advisers.
Independent Mortgage Adviser 4.34 mi
Hi, we are an Independent Mortgage Brokerage and we have been helping people with their mortgage needs for the past 30 years. We pride ourselves on exceptional service and communication.
Mortgage Broker 4.59 mi
I am an independent, whole of market mortgage adviser that takes great pride in providing a fast and efficient service for my clients. Providing clear and concise information to obtain the most competitive deal based upon your individual circumstances.
Independent Mortgage Adviser 4.78 mi
Hi, we are an Independent Mortgage Brokerage and we have been helping people with their mortgage needs for the past 30 years. We pride ourselves on exceptional service and communication.