Pembroke Financial Services

Independent mortgage adviser  Marlborough House, Shoreham by sea, West sussex, BN43 5DB
First meeting at adviser's own cost
One of the biggest financial decisions you’re likely to make. We can help you find the right mortgage solution.
We can advise you on
Bad credit
Building your home
Buy my next home
Buy to let
Buying commercial property
Buying first home
Equity release
Flexible mortgages
High loan to value
Next home / Remortgaging
Right to buy
Self-employed mortgages
Response rating
FCA authorised
Last authorised 19th October 2020
Meet our advisers
Ian Potter
Principal Mortgage and Equity Release Adviser
Ryan Marshall
Equity Release Adviser
Keith Bonner
Equity Release qualified IFA

This examination assesses a knowledge and understanding of the different types of equity release products, risks to the consumer associated with equity release and application of suitable equity release solutions according to the circumstances of different customers.

To achieve DipPFS individuals must achieve 140 credits. At least 80 credits must be at Diploma or AFPC level.

This qualification assesses a knowledge and understanding of the UK regulation environment in the financial services industry, mortgage products, repayment options and the giving of mortgage advice.

What our clients say
When we first starting looking into the prospect of purchasing our first home together, we were a little reserved about the mortgage application process having heard time and time again, the endless horror stories of the difficulties and stress levels involved with arranging a mortgage. Jill Rickson from Pembroke Financial Services was recommended to us and we decided to get in touch - from that moment on, we still cannot believe just how simple the process really was with Jill involved - we filled in a few bits of paperwork, talked through a few options, and here we are now in our new home! Jill completed everything she said she would, on time - and frankly, her services were the best money spent in the entire process, and recommend anybody thinking of applying for a mortgage go and have a chat with her!
Julian West, South Chailey
Hi Keith, Jill Rickson has been dealing with our mortgage application over the last 3 months and I just wanted to give you some feedback. Over the last 6 months we have dealt with countless estate agents, banks and solicitors whilst attempting to buy a house and I can honestly say that Pembroke Financial, and in particular Jill Rickson, have been the only organisation who have been an absolute pleasure to deal with. Initially we went down the direct route with the banks which was time consuming, stressful and in the end a waste of time as they did not offer us what we needed. I then contacted Jill through a cold google search and arranged a meeting. From start to finish she was efficient, professional and on it. She communicated all the important information and most importantly secured the best mortgage offer out there which enabled us to buy our new house. A faultless service. She was brilliant! Regards,
Dave and Amanda Jordan, Brighton
Jill has arranged several mortgages for us, for both our main homes and a buy-to-let property. We have always found Jill to be efficient, reliable and informative, and we really value her straight-speaking, no-nonsense approach. Being kept well-informed, during what is usually a stressful period, has also been really wonderful, and much appreciated. We have recommended Jill to a number of friends already, and will continue to do so.
Dan & Hannah Osmond, Brighton
About us

Well established after 27 successful years, Pembroke has become one of the premier Independent Financial Advisers in the region.

Our Principal Mortgage Adviser, Ian Potter, is supported by an additional 6 Regulated IFAs who have attained the relevant Mortgage and/or Lifetime Mortgage (Equity Release) qualifications.

We aim to provide independent, personalised mortgage solutions in a highly professional and, most of all, friendly manner. We are committed to high standards, not only in terms of the quality of our mortgage advice but also in ongoing client service offered by Julie Ward, Ian's dedicated Mortgage support.

We are happy to see clients at home, at their place of work or at our offices in Shoreham, Brighton and Hayward's Heath.

Our services

Our Principal Mortgage Adviser, Ian Potter's passion is providing good service to his clients, which he achieves by drawing on all of his previous experience which required an extremely strong attention to detail and continuous training and professional development.

He strongly believes that good manners and loyalty cost nothing, key attributes that he brings to the service he offers his clients and professional connections.

Where to find us
Head office address: Marlborough House, 102-110 High Street, Shoreham-by-Sea, West Sussex, BN43 5DB
Service coverage
Preferred clients
Minimum mortgage value
Special offers
Choose an Unbiased exclusive special offer:
Advice methods
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    Online (Live chat, video, email)
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    Face to face

Your home may be repossessed if you do not keep up repayments on your mortgage.

As a mortgage is secured against your home or property, it could be repossessed if you do not keep up mortgage repayments. Think carefully before securing other debts against your home. Equity released from your home will be secured against it. Your home may be repossessed if you do not keep up repayments.

Response rating
FCA authorised
Last authorised 19th October 2020

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