Sarah Ward-Novak at IdentityFS

Independent mortgage adviser  6 George Street, Alderley Edge, SK9 7EJ
First meeting at adviser's own cost
Mortgage process causing you a headache? Let me remove that headache! I have access to the whole-of-market, 100+ lenders & 10,000+ products. So if there is a deal to be had, I will find it! I also do all the leg work for you! Saving you time & money!
We can advise you on
Buy my next home
Buy to let
Buying first home
Equity release
Flexible mortgages
High loan to value
Mortgage protection
Next home / Remortgaging
Right to buy
Self-employed mortgages
Meet our advisers
Mrs Sarah Ward-Novak
Independant Mortgage Adviser

This qualification assesses a knowledge and understanding of the UK regulation environment in the financial services industry, mortgage products, repayment options and the giving of mortgage advice.

What our clients say
Brilliant people to deal with, professional and highly knowledgeable. Andrew sorted our re-mortgage in a very short space of time with no issues.
Alasdair Newton, Cheshire
Very pleased with our recent experience with Identify! They were so helpful when we needed our first mortgage - guiding us through the process, and working hard to get us a great deal. Sarah was helpful and communicative throughout, and we felt really well looked-after. Thanks Identify!
Will Smith, Manchester
Sarah helped us with our first time buyers mortgage in 2020 and she was fantastic! Super helpful, honest & transparent, she was always timely in her communications and did a great job of managing our expectations every step of the way. We will be using Sarah for any / all future mortgages, she is great.
Heather Agan, Cheshire
I have used Sarah now on various occasions and all I can say is that I couldn’t have gotten through the process without her, especially this time round as a single woman. Sarah explained everything thoroughly to me to ensure that I understood the processes and made me comfortable. Sarah is extremely friendly, personable and knowledgeable and helped me to choose the right mortgage for me. I’m very happy with all the services provided and I’ll be back again!
Joe Thompson, Stockport
About us

identityfs is a family run financial solutions provider, based in Alderley Edge, Cheshire but with national coverage. With combined experience of over 40 years. Specialising in Mortgages, Family Protection. Over the years we have built a reputation providing sound financial advice to individuals, families and the odd celebrity.

Our services

Why Identityfs

We have access to the whole-of-market, which is over 100 high street and specialist lenders and over 10,000 products. Which means if there is a deal to be had, we will find it!

We will save you hours of searching on-line, calling lender after lender, applying for deals you may not qualify for. With the latest software that allows us to search the whole-of-market. We can find the best and right deal in minutes!

We provide a prompt service. 90% of our clients receive a ‘Decision in Principle’ (DIP) within 24hrs of completing the fact find.

We do the leg work. After our chat, you can then sit back! We take care of the mortgage process from application to completion.

We offer Independent, qualified advice. Our advisors are independent which means completely impartial. We're on your side.Making sure you are protected; we are regulated by the FCA. Our advisers have over 15 years’ experience in the industry, and are fully qualified.

Keep it simple. No jargon. No stress

Where to find us
Head office address: 6 George Street, Alderley Edge, SK9 7EJ
Service coverage
Preferred clients
Minimum mortgage value
Special offers
Choose an Unbiased exclusive special offer:
Offers terms
Advice methods
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    Online (Live chat, video, email)
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    Face to face

Your home may be repossessed if you do not keep up repayments on your mortgage.

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