About unbiased.co.uk - the advice supermarket

With over one million visitors a year, unbiased.co.uk is the UK's biggest and most versatile search for regulated and independent advisers. We enable consumers and businesses to find the best financial and legal advice from a choice of over 24,000 IFAs, financial advisers, mortgage brokers, solicitors and accountants. We also make it easier to find the right advice by providing information, insights, tools and other resources to facilitate consumer choice.

The unbiased.co.uk website launched in 1998 and rapidly became the UK’s leading adviser search. As the advice supermarket, it is now the default directory for websites that point users towards professional advice.

Our many awards and accolades include Best Public Relations for our Value of Advice campaign and Marketer of the Year for our CEO Karen Barrett (Financial Services Forum).

We regularly feature in both online and offline media, including national and local press and product provider and consumer websites. We exclusively power some of the UK’s biggest consumer websites with our online search.  View our brand partners.

In addition to our consumer search we offer services for businesses including data provision, branded PR campaigns, email services, web content and tools. Find out more about unbiased.co.uk services for business.