We are Unbiased

Unbiased empowers people to make confident financial decisions, from buying a house to planning for retirement. Not only can we connect you quickly and easily to the best experts, we can also help you choose the right type of advice to help you achieve your goals.

We cut through the clutter and make it easy for you to navigate through the huge choice of financial options available. Experts, advice, tools and guides ensure that you can always access the right information.

If you’re ready to speak to someone, we can match you to a fully regulated financial adviser, mortgage broker or accountant. If you’d prefer to explore your options, you can chat things through with a financial coach or compare the best products to manage yourself. Or a mix of everything.

Whatever your financial needs or goals, you can be confident in knowing you’re in the right place to take control of your money.

We’ve chosen to partner with Samaritans to support their vital, 24/7 emotional support service. Financial worries are one of the many concerns mentioned by people who contact Samaritans, and we want to help ensure the charity can continue to be there for anyone struggling to cope. That’s why, for every enquiry that’s submitted and successfully matched to an adviser, we will donate 30p to Samaritans and are aiming to hit a total of £25,000.

Proudly supporting

We are Unbiased…

When you find a professional with us, you can be sure they are unbiased. All the experts listed with us are regulated by the relevant official bodies and appropriately qualified. Use our smart search to find exactly what you need in moments – including expert financial advice, the best mortgage, accounting services and more.

qualified advisers
Over 10 million
customers helped to date
Over £80 billion
assets managed and growing

Making big decisions, easy.

When it comes to life's big decisions, finding the right advice can make all the difference.

Why use an adviser…

Professional advice can make a big difference at any significant life stage, from saving for your first home to planning your retirement. It’s not just about finding the best deals – even more importantly, you get personalised service from an expert who is focused on your best interests.

  • Make the right choices for yourself and your family.
  • Get help with buying a home, saving for the future, maximising your income and protecting your loved ones.
  • Plan for the lifestyle you want both before and after retirement.
Why use an adviser

How does Unbiased make money?

Finding a professional through Unbiased is free. Professionals can also appear on our site free of charge. However, those who are actively seeking new clients can choose to pay for a more detailed listing, and to be matched automatically with the most suitable clients according to their preferences. Professionals also pay us a small fee whenever they accept a new enquiry from a potential client.