Unbiased is the UK’s leading financial advice platform - helping people navigate life’s biggest financial decisions, and powering scalable growth for advice firms.
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How it works
1
Answer a few questions
Share some details about your situation, it only takes a few minutes. Your information is confidential, encrypted, and stored securely by us.
2
Match with an adviser
Our advanced algorithm finds you the best mortgage broker for your needs. All the brokers listed with us are FCA-regulated and qualified.
3
Get your free first consultation
Your broker will reach out to schedule your free initial consultation. You'll discover your opportunities, with no obligation to continue.
Over the next decade, it's estimated that £5.5 trillion will pass between genders and generations in the UK - much of it landing in new hands for the first time. Known as the Great Wealth Transfer, this historic shift is set to reshape the distribution of financial power — and the decisions that follow it.
A personal journey to better advice
After a difficult turning point in her life, founder Karen Barrett tried to find financial advice and was struck by how hard it was to know where to begin. That moment led to Unbiased - built on a mission to empower people to make confident decisions when it matters most.
Empowering people to make confident financial decisions
Intelligent connections, enabled by technology
Today, we’ve helped over 10 million people find the financial advice they need. Our platform leverages AI and industry-leading data to power intelligent connections - matching individuals with qualified advisers, and offering practical tools and content to guide people through key financial decisions.
Helping advisers grow at scale
From solo IFAs to national networks, we've generated more than £100 billion in AUM opportunities for advice firms, helping businesses grow with a steady stream of qualified enquiries. Over 65% of these are people seeking advice for the first time, making Unbiased the leading source of new client demand in the industry.
Find your ideal mortgage broker, for free
Our service is 100% free, vetted for by millions of Brits who have trusted Unbiased in making life’s biggest decisions. Finding the right mortgage broker for your needs has never been easier.
