How to find a good accountant

First published 25 October 2017 • Updated 06 September 2019

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If you run a small business or are otherwise self-employed, then having an accountant can bring many advantages. At the most basic level, your accountant can free up more of your time by handling key functions such as bookkeeping and tax returns. As your business grows, your accountant’s input will become progressively more significant, covering essential areas like financial reporting, compliance, payroll, tax efficiency, business planning and more.

Above all, a good accountant provides you with the reliable financial information you need to make key decisions, helping your business to grow faster while saving you money.

Do I need an accountant for my small business?

Unless your business remains very small, its accounting requirements will quickly become too much for you to handle alone. Furthermore, if you are not a trained accountant, this can be costly both in time and money, as you will take longer and may make costly mistakes. Broadly speaking, if you find you are spending more than four hours a week on the accounts, or have plans for growth, then it is time to engage a professional.

What can an accountant do for my business?

Having an accountant frees up your time so you can focus on what you do best. It also cuts the risk to your business by reducing the likelihood of errors in tax, financial reporting and compliance. An accountant can also actively save you money in many areas by increasing tax efficiency, improving cash flows and sourcing funding. In addition, he or she can provide invaluable general support by offering general business advice, discussing your ideas and stress-testing business plans.

Here are some of the services your accountant can provide.

  • Bookkeeping
  • Helping you pay the right amount of tax
  • Improving tax efficiency
  • Financial compliance
  • Creating / developing your business plan
  • Sourcing funding for growth
  • Growth management
  • Extracting value from your business
  • Exit planning

Find out more about accounting services.

Finding an accountant

There are two ways to find an accountant on Unbiased.

The first way is to use our Connect tool. Just give as much detail as you can about what you need, and our system will match you with the nearest suitable accountant.

The second way is to search and browse. Enter your postcode to see a list of accountants in order of distance from you. You can then refine your search (e.g. to find accounts with specialist expertise).

Is this accountant right for me?

Be sure to meet your accountant in person before engaging their services. You will be working closely together, so a personal connection is important.

Ask about their range of services to ensure that they can meet all your needs. This is also a good time to talk about their qualifications and experience. It is not a legal requirement for an accountant to hold any qualifications, but you should ensure that yours is qualified through one of the recognised UK bodies, e.g. ICAEW, ICAS, CIMA or ACCA. Also find out if they are a chartered accountant – chartered status is an internationally recognised level of professional standing.

Most accountants will display their certificates in their offices. You can also double-check by contacting the relevant organisation.

You should also discuss your accountant’s fees. An accountant’s job is to save you money overall (while protecting you from certain risks), so ask them to explain the ways in which their services will deliver value. How much you pay your accountant will depend on the extent of the services they provide you with. Your method of paying may also vary. Some services (such as annual accounts and bookkeeping) will involve a regular monthly fee, while others (such as tax planning advice) may be charged by the hour. The size of your business is also a factor, with larger businesses paying more. 

Find out more about the costs of accounting services.

One-person band, small firm or larger firm?

Consider carefully if the size of your accounting firm is right for your needs. Broadly speaking, you should match like with like. Therefore, if you are a contractor or sole trader then a small firm will probably suit you best, but if you are a fast-growing startup with a big vision, you will be looking for a medium-sized firm to match.

Reviews, testimonials and reputation

Sites such as Trustpilot will let you see ratings and reviews for accounting firms listed there. Look for reviews by businesses of a similar size to yours - if the reviewer is much larger or smaller, their assessment may not be very helpful. An accountants should also have testimonials from their clients that they are willing to share with you.

Does the location of your accountant matter?

Technically it doesn't matter too much where your accountant is based, since most of their work can be conducted remotely. However, regular face-to-face meetings are still valuable, and can be much more productive in terms of getting added value from your accountant. In a face-to-face meeting it is easier to discuss your business in broader terms and benefit from general business advice. Therefore, if you want more than basic accounting services, it's good to be within easily travelling distance so your accountant can visit in person.

Questions to ask an accountant

1. What do you charge?

Fees are an obvious place to start. However, it’s important to weigh them against what services are included, and what value these might add.

2. What services are included in your fees?

Getting an itemised quote from your accountant will make it easier to compare them with other firms.

3. Why should I choose you rather than another accountant?

Most accounting firms will of course try to persuade you to choose them. But compare their various answers to this question to see who responds with something more than marketing spiel.

4. Will you assign a dedicated accountant / contact person to me?

Generally it is better to have one point of contact with your accounting firm, even if more than one accountant is involved in the work. This provides continuity, builds a relationship and reduces the risk of errors or missed deadlines.

5. How will we keep in touch?

A good accounting firm should be very rigorous about communicating with clients. Decide together how often is it necessary to communicate, and what forms this can take – e.g. face-to-face meetings, phone calls, video conferencing. The firm should be open to regular meetings even if there seems to be nothing particular to discuss, as issues may go unnoticed until raised in conversation.

6. What issues should we discuss regularly?

 Following on from point 5, it is a good idea to get your accountant’s views on the matters that you should be considering on an ongoing basis. Issues might include financial reporting, tax planning, credit control and cash flow management.

7. Are there any special considerations for my type of business?

Asking this question will help you find out how much industry knowledge your accountant has, as well as being useful in itself. Ideally, you want an accountant with lots of experience of very similar types of business, so they are well versed in the risks and opportunities.

8. What additional services do you provide?

As your business grows, you may want to expand the range of services you receive from your accountants (e.g. funding for growth, R&D tax claims, . Find out in advance whether your chosen firm offers the necessary expertise, so you don’t have to move firms when you scale up. It’s also good to find out how your accountants will add value on a day-to-day basis.

9. What are the most common mistakes your clients make?

This is a good way to benefit from your accountant’s experience of similar businesses, so you can avoid those pitfalls. Conversely, if they don’t give you much of an answer, it could be that they don’t have the level of experience you’re looking for.

10. How will you make sure I don’t miss deadlines?

Helping you stay on the right side of HMRC is one of your accountant’s most important roles. An accountant who is on the ball will be ready and eager to remind you of all your obligations, rather than expect you to remember.

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About the author
Nick Green
Nick Green
Nick Green is a financial journalist writing for Unbiased.co.uk, the site that has helped over 10 million people find financial, business and legal advice. Nick has been writing professionally on money and business topics for over 15 years, and has previously written for leading accountancy firms PKF and BDO.