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Quickly connect to 27,000+ qualified financial experts
Get trusted advice on how to manage your money
First consultation is free and without obligation
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in financial assets managed
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How it works

1
Answer a few questions
Share some details about your situation, it only takes a few minutes. Your information is confidential, encrypted, and stored securely by us.
2
Match with an adviser
Our advanced algorithm finds you the best adviser for your needs. All the advisers listed with us are FCA-regulated and qualified.
3
Get your free first consultation
Your broker will reach out to schedule your free initial consultation. You'll discover your opportunities, with no obligation to continue.
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We help people like you every day

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Why choose Unbiased?

Save time. It only takes a few minutes for you to match with your ideal financial adviser, mortgage broker, or accountant anywhere in the UK.
Best place to get advice. We connect you with the UK’s biggest selection of financial advisers, mortgage brokers, accountants, and bookkeepers, for free.
Partnered with only qualified experts. Every adviser you find through Unbiased is FCA-regulated, qualified, and unconnected to providers.
Brits trust us. 3 million Brits use Unbiased every year to find advice they can trust for making life’s biggest decisions.
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Find your ideal adviser, for free

Our service is 100% free, vetted for by millions of Brits who have trusted Unbiased in making life’s biggest decisions. Finding the right adviser for your needs has never been easier.
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Key benefits

Time saving
Unbiased is quick and easy to use. You tell us a bit about your financial situation, and we'll connect you to an adviser tailored to your needs. It’s the best way to connect with an expert adviser in the UK.
Get tailored advice
No two people's financial situations are the same. Everybody has different needs, expectations, and goals. By answering a few questions about your finances, we can find the right adviser for you.
Connect to 27,000+ experts
At Unbiased, we’ll connect you to over 27,000 financial experts. It’s the UK’s biggest selection of financial advisers, mortgage brokers, accountants, and bookkeepers.
Only qualified advisers
Unbiased only partners with qualified experts. We check the credentials of all our 27,000+ advisers so you can rest assured that you’re dealing with a trusted professional.
Free first consultation
When you find an expert adviser with Unbiased, your first consultation is free. Explore your financial goals and priorities together with a trusted professional, with no obligation to proceed unless you decide.
Match with an expert
We help people like you every day connect to expert financial advice. Now, it’s your turn. Enter your details now and get matched with an expert financial adviser today.
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Frequently asked questions

Is Unbiased free?

Our services are free to you. We are a subscription service for advisers and charge advisers a fee based on the value of your enquiry, which an adviser can choose to accept or reject based on their own criteria and availability.

Can I choose my adviser?

Yes. If you'd prefer to do your own research, you can use Unbiased's free directory to find a qualified financial professional.

Will my adviser be local?

Your matched adviser may not be local, but rest assured, most financial advisory firms are equipped to provide comprehensive support regardless of geographical location.

When will I be contacted by my matched adviser? 

You can expect a reply within one business day, usually it’s sooner.

How is my information used?

The information you provide when filling out an enquiry or creating an account is stored securely by us. The secure server software encrypts all the information you provide.