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Excellent
4.4
based on 11,500+ reviews
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How it works

1
Answer a few questions
Share some details about your situation, it only takes a few minutes. Your information is confidential, encrypted, and stored securely by us.
2
Match with an adviser
Our advanced algorithm finds you the best adviser for your needs. All the advisers listed with us are FCA-regulated and qualified.
3
Get your free first consultation
Your broker will reach out to schedule your free initial consultation. You'll discover your opportunities, with no obligation to continue.
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We help people like you every day

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Why choose Unbiased?

Save time. It takes under five minutes to apply for a match with your ideal financial adviser, mortgage broker, or accountant anywhere in the UK.
A great place to get advice. We connect you with the UK’s biggest selection of financial advisers, mortgage brokers, accountants, and bookkeepers, for free.
Partnered with only qualified advisers. We check the FCA authorisation status of all advisers on our platform, so you know you're speaking to a regulated professional.
Brits trust us. Over 1 million people have trusted Unbiased to connect them to a financial adviser.
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How Unbiased is different

Save time
Connect to an adviser matched to your needs in just a few steps. You tell us about your situation, and we'll find a suitable adviser for you.
Find a suitable adviser
No two people's financial situations are the same. Everybody has different needs, expectations, and goals. We'll match you to an adviser suited to your situation.
One of the UK's biggest advice networks
At Unbiased, we can connect you with thousands of financial advisers, mortgage brokers, and accountants.
FCA-regulated advisers
We check the authorisation status of financial services firms listed on our adviser platform against the FCA Register, so you know you're speaking to a regulated professional.
Free first consultation
Get matched with an FCA-regulated adviser and enjoy a free first consultation. Explore your financial goals together with no obligation to proceed.
Get matched with an adviser
Enter your details and get matched with an FCA-regulated financial adviser suited to your needs today.
Match to an adviser

Find your ideal adviser, for free

Our service is 100% free, vetted for by millions of Brits who have trusted Unbiased in making life’s biggest decisions. Finding the right adviser for your needs has never been easier.
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Frequently asked questions

Is Unbiased free?

Our services are free to you. We are a subscription service for advisers and charge advisers a fee based on the value of your enquiry, which an adviser can choose to accept or reject based on their own criteria and availability.

Can I choose my adviser?

Yes. If you'd prefer to do your own research, you can use Unbiased's free directory to find a qualified financial professional.

Will my adviser be local?

Your matched adviser may not be local, but rest assured, most financial advisory firms are equipped to provide comprehensive support regardless of geographical location.

When will I be contacted by my matched adviser? 

You can expect a reply within one business day, usually it’s sooner.

How is my information used?

The information you provide when filling out an enquiry or creating an account is stored securely by us. The secure server software encrypts all the information you provide.