Quality accounting and bookkeeper leads

Unbiased provides one of the UK’s most effective lead generation services for accountants and bookkeepers. What’s more, our exclusive accounting lead generation service is just one small part of a comprehensive platform for attracting, nurturing and converting leads into the customers you need.

Whether you’re a nationwide firm or small local accountant, we help you find the right business clients and buy leads with one simple, affordable plan. Read on to find out how.
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Key benefits

High lead volumes

The Unbiased site has more than 3m visitors per year. Grow your business with high ROI leads" to this bullet point.

Customised client enquiries

Set your criteria and we'll send you enquiries from the clients you want.

Receive new clients local to you

With a high ranking profile, potential clients can use our directory to find advisers near to them.

Preview leads before accepting or rejecting

See all relevant details of a lead before choosing to buy it.

Set minimum asset levels

Restrict your leads to businesses/individuals above a certain size/wealth level.

Manage all your leads from one dashboard

Nurture clients from first contact to conversion with our pipeline Kanban.

Market-leading lead generation for accountants and bookkeepers

Over 27,000 professionals use Unbiased to grow their business via our lead generation and supporting services. Our site received more than three million visitors every year, including many small businesses and large numbers of contractors. We attract a large business audience with our free guides for small businesses and self-employed people, making Unbiased the ideal place for accountants seeking new customers.

With Unbiased, you can:
Receive enquiries directly from those who view your profile on our directory
Receive further exclusive leads matched to you based on suitability
Set your own criteria for your preferred types of clients
Specify minimum business size or turnover
Source leads from multiple locations nationwide
Preview every lead and choose to accept or reject it
Manage your active leads through to conversion and beyond from one simple dashboard
Unbiased is also a trusted brand, having built a reputation over more than 20 years helping consumers find professionals they can trust.

How our lead generation works

With an Unbiased plan, you can obtain leads in two ways:
Directly from individual and businesses who view your profile on Unbiased
Via our automated matching service
With auto-matching, a potential client will enter a few details about the kind of accounting services they need, their circumstances and their location. If these fall within your preferred criteria and you are a good fit for their needs, the enquiry may appear in your inbox. To turn the enquiry into a lead, you simply accept it and purchase it (enquiries priced from £31 + VAT).

Here’s how leads appear in your profile:

On our most popular plans you can add multiple locations to your profile. This means you will:
Be found in directory searches in those locations
Receive matched enquiries from businesses and contractors in those locations

Tools to help you convert and manage your leads

An Unbiased plan includes powerful business management tools to help with lead nurturing, so you can turn accounting enquiries into new customers. You can:
Sort enquiries by category (e.g. New, Accepted, Rejected)
Keep track of all messaging related to each lead
Attach notes on each lead, to keep key info where you need it
Set yourself email reminders (e.g. for follow-up actions)
Search and filter on enquiries
Customise your Unbiased profile to stand out in our listings
Advertise special offers (e.g. a free financial review) to attract customers
Set up different advice options (e.g. face-to-face or remote)
Display client testimonials
You’ll also receive ongoing support from our team

How much do accounting and bookkeeping leads cost?

All our plans offer our end to end solution from as little as
£263 +VAT
Per month for our Standard plan.
Our enquiries are priced from
£31 +VAT
There is no obligation to purchase any lead.
We have a range of plans to suit your growth ambitions, check out our full list of plans and features to discover the best plan for your business.

The types of accountancy leads you can receive

Using Unbiased you can receive enquiries on all types of accounting services. Here are some typical examples:

Self-assessment leads

Unbiased is popular with self-employed people, contractors and high net-worth individuals who may need specialist help with their tax returns.

Income tax leads

Through our consumer and business content we promote the value of using an accountant to minimise income tax.

Capital gains tax leads

Our investment and buy-to-let content highlights the area of capital gains and how an accountant can help in this area.

General tax planning leads

A substantial number of accounting enquiries made via Unbiased are for general tax planning services.

Estate planning leads

IHT planning and trusts are areas covered by financial advice rather than accounting, but if your accounting firm has a financial advice associated company, you can obtain estate planning leads using a separate plan.

Company formation leads

Unbiased provides extensive free guidance on starting businesses and incorporating companies, and we direct our visitors to find accountants to help.

Financial reporting leads

Financial reporting is one of the most popular accounting services that we promote through Unbiased.

Bookkeeping leads

We encourage even the smallest businesses to use bookkeeping services, which can expand into more in-depth services as the business grows.

Valuation & fundraising leads

We source accountants for companies that seek to raise funds for organic growth and/or acquisitions, or which need a professional valuation.

Additional features to grow your business

There are many other features of an Unbiased plan that will help you build your business, including:
Set your criteria to receive the clients you want
Receive enquiries pre-filtered to match your preferences
Increase your brand exposure with a profile promoted in additional locations
Manage your entire client base with pipeline monitoring and conversion software
Advanced analytics and insights to track and improve sales performance

Find out more

Enter your details and one of our experts will be in touch to discuss how Unbiased can help your business grow.

Find out more

How will I receive my accounting leads?
Is there a limit to the number of leads I can buy?
What information will I get about a lead before buying it?