Profile & directory: boost your business visibility

Key benefits

Customise your Unbiased profile

Stand out in our listings with your own images and descriptions to boost your brand exposure.

Set your specialisms

Add qualifications, accreditations and specialism to attract the right clients.

Add special offers

Attract potential clients by advertising free introductory offers.

Benefit from high SEO and web traffic

Benefit from Unbiased’s dominant web rankings and huge web traffic.

Receive direct enquiries

Prospective clients can click your profile and send enquries directly.

Appear in local web searches

Boost your chance of ranking highly in the major search engines, in turn receiving more brand exposure.

Your Unbiased profile

You’ll get your unique Unbiased profile when you subscribe to any of our plans.

Your profile is your shop window – it sets out your professional offering, displays your credentials and USPs, and highlights all the things that make you special.

It's also the first thing potential customers will see when they find you via our directory and provides them with a range of methods to contact you.

Three benefits of your Unbiased profile

Get found online by prospective clients - our dominant SEO rankings and high web traffic mean your profile stands a far better chance of being seen then your own website does.

Increased brand exposure - we are constantly working to boost the online prominence of the Unbiased site via content marketing, adverts and targeted SEO which your Unbiased profile benefits directly from.

A source of exclusive leads - any potential customer who finds your profile can contact you in multiple ways directly from your profile.

Tips for a good profile

Include all your qualifications & credentials (for legal reasons, make sure these are accurate) – this both attracts the right clients and helps us match you with suitable enquiries

Upload good quality photos of your advisers – people relate better to faces

Upload your company logo if you have one – it helps users recognise and remember you.

Write an engaging description of your firm (avoiding marketing clichés) – this is a great opportunity to convince prospective clients that you are right for them

Add client testimonials and quotes from your happy customers – these are particularly important for attracting clients who browse our directory

Set your specialisms so prospective clients know the areas of advice you can help them with

Consider offering one or more of our four special offers

Check your profile regularly to see if any details need updating

Fully complete your profile: fully completed profiles are more likely to convert than incomplete ones

The Unbiased directory

The directory is a great source of local leads. It lists all the professionals who subscribe to Unbiased and people can use it to search for an adviser near them.

Potential clients can use the filters to refine their search further, for example searching for a specialist in equity release or inputting their asset value. If your profile appears in their search, a user can click on your profile to see full details and how to contact you.

Thanks to our strong SEO users can see the directory results from google searches. If someone searches for 'financial adviser in Swindon' they will usually see the top 20 Unbiased profiles as the first or second result.