Quality accounting and bookkeeper leads

Unbiased provides one of the UK’s most effective lead generation services for accountants and bookkeepers. What’s more, our exclusive accounting lead generation service is just one small part of a comprehensive platform for attracting, nurturing and converting leads into the customers you need.

Whether you’re a nationwide firm or small local accountant, we help you find the right business clients and buy leads with one simple, affordable plan. Read on to find out how.

Companies listed with us:

  • cmg
  • novus
  • mortage-marketplace
  • dns
  • fc
  • hfm
  • home-of-mortgages
  • bb

Key benefits

  • High lead volumes

    The Unbiased site has more than 3m visitors per year. Grow your business with high ROI leads.

  • Customised client enquiries

    Set your criteria and we'll send you enquiries from the clients you want.

  • Receive new clients local to you

    With a high ranking profile, potential clients can use our directory to find advisers near to them.

  • Preview leads before accepting or rejecting

    See all relevant details of a lead before choosing to buy it.

  • Set minimum asset levels

    Restrict your leads to businesses/individuals above a certain size/wealth level.

  • Manage all your leads from one dashboard

    Nurture clients from first contact to conversion with our pipeline Kanban.

Market-leading lead generation for accountants and bookkeepers

Enquiry notifications

Over 27,000 professionals use Unbiased to grow their business via our lead generation and supporting services. Our site received more than three million visitors every year, including many small businesses and large numbers of contractors. We attract a large business audience with our free guides for small businesses and self-employed people, making Unbiased the ideal place for accountants seeking new customers.

With Unbiased, you can:

  • Receive enquiries directly from those who view your profile on our directory
  • Receive further exclusive leads matched to you based on suitability
  • Set your own criteria for your preferred types of clients
  • Specify minimum business size or turnover
  • Source leads from multiple locations nationwide
  • Preview every lead and choose to accept or reject it
  • Manage your active leads through to conversion and beyond from one simple dashboard

Unbiased is also a trusted brand, having built a reputation over more than 20 years helping consumers find professionals they can trust.

How our lead generation works

With an Unbiased plan, you can obtain leads in two ways:

  • Directly from individual and businesses who view your profile on Unbiased
  • Via our automated matching service

With auto-matching, a potential client will enter a few details about the kind of accounting services they need, their circumstances and their location. If these fall within your preferred criteria and you are a good fit for their needs, the enquiry may appear in your inbox. To turn the enquiry into a lead, you simply accept it and purchase it (enquiries from £30+VAT).

Enquiry pipeline

On our most popular plans you can add multiple locations to your profile. This means you will:

  • Be found in directory searches in those locations
  • Receive matched enquiries from businesses and contractors in those locations

Tools to help you convert and manage your leads

Schedule action form

An Unbiased plan includes powerful business management tools to help with lead nurturing, so you can turn accounting enquiries into new customers. You can:

  • Sort enquiries by category (e.g. New, Accepted, Rejected)
  • Keep track of all messaging related to each lead
  • Attach notes on each lead, to keep key info where you need it
  • Set yourself email reminders (e.g. for follow-up actions)
  • Search and filter on enquiries
  • Customise your Unbiased profile to stand out in our listings
  • Advertise special offers (e.g. a free financial review) to attract customers
  • Set up different advice options (e.g. face-to-face or remote)
  • Display client testimonials
  • You’ll also receive ongoing support from our team

How much do accounting and bookkeeping leads cost?

  • All our plans offer our end to end solution from as little as £29 +VAT

    Per month for our Simple plan.

  • Our enquiries are priced from £30 +VAT

    There is no obligation to purchase any lead.

We have a range of plans to suit your growth ambitions, check out our full list of plans and features to discover the best plan for your business.

See more about our pricing plans

The types of accountancy leads you can receive

Using Unbiased you can receive enquiries on all types of accounting services. Here are some typical examples:

  • Self-assessment leads

    Unbiased is popular with self-employed people, contractors and high net-worth individuals who may need specialist help with their tax returns.

  • Income tax leads

    Through our consumer and business content we promote the value of using an accountant to minimise income tax.

  • Capital gains tax leads

    Our investment and buy-to-let content highlights the area of capital gains and how an accountant can help in this area.

  • General tax planning leads

    A substantial number of accounting enquiries made via Unbiased are for general tax planning services.

  • Estate planning leads

    IHT planning and trusts are areas covered by financial advice rather than accounting, but if your accounting firm has a financial advice associated company, you can obtain estate planning leads using a separate plan.

  • Company formation leads

    Unbiased provides extensive free guidance on starting businesses and incorporating companies, and we direct our visitors to find accountants to help.

  • Financial reporting leads

    Financial reporting is one of the most popular accounting services that we promote through Unbiased.

  • Bookkeeping leads

    We encourage even the smallest businesses to use bookkeeping services, which can expand into more in-depth services as the business grows.

  • Valuation & fundraising leads

    We source accountants for companies that seek to raise funds for organic growth and/or acquisitions, or which need a professional valuation.

Additional features to grow your business

There are many other features of an Unbiased plan that will help you build your business, including:

  • Set your criteria to receive the clients you want
  • Receive enquiries pre-filtered to match your preferences
  • Increase your brand exposure with a profile promoted in additional locations
  • Manage your entire client base with pipeline monitoring and conversion software
  • Advanced analytics and insights to track and improve sales performance

Find our more about our range of plans

Find out more

Enter your details and one of our experts will be in touch to discuss how Unbiased can help your business grow.

Find out how Unbiased uses and protects your data in our privacy policy.


  • Your leads will appear on your Unbiased dashboard, under your ‘Enquiries’ tab in the ‘New enquiries’ column. You’ll also receive an email notification when you get a new enquiry.

    You should inspect new enquiries as soon as possible and choose either to accept or reject them.

  • There is no limit to the number of leads you can buy from Unbiased. However, with our Simple plan you’ll only receive direct enquiries, rather than enquiries matched to your preferences. With our Essential plan, you can accept a maximum of two matched enquiries per month (plus an unlimited number of direct enquiries). Our Growth and Enterprise plans allow you to buy an unlimited number of all types of enquiries.

  • When you receive an enquiry from a potential customer (e.g. a business, contractor or other individual) you’ll see:

    • The type of accounting services they require
    • The frequency that services will be needed
    • The turnover of the business (if applicable)
    • The size of the business (if applicable)
    • Any other relevant information

Other platform features